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Essays 121 - 136

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Marketing Research Application

the best possible prices or product availability are meaningless of potential customers are unaware that a certain organization co...

Integrated Privatization Marketing Campaign Development

of resistance may create a difficult situation, reducing the level of attractiveness of the share to potential shareholders. There...

Price War in 1983 Quebec and Guarding the Flank

be narrowly defined and must not deviate from the boundaries given it at the outset. Of course approaching a study in this manner...

Services Marketing and its Role

a point services marketers must keep in the forefront of their approaches. In the beginning, advertisers had not yet learne...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

New Product Planning and Launching

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...