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Essays 151 - 180

When Acquisitions Go Wrong - Rover and BMW

The European Union was also changing in terms of competition, with increasing levels of competition from Asian countries such as J...

Exquisite Auto Salon Grant Proposal

that oil changes are made according to schedule. Many of those buying new cars on a straight purchase intend to keep the vehicles...

Internet Marketing of Mercedes, Lexus, and General Motors

the GM owners area (GM, 2005). The site is very easy to navigate with the shop area opening a new window and the front page being ...

A Book Review of Ben Hamper's 'Rivethead: Tales from the Assembly Line'

the majority of the workers at GM during this time period in that his life at GM was not the best in terms of the conditions that ...

Carriage Motors Finance Decisions

work waiting for the body shop personnel, customer traffic (there will be two cars for each customer at various times), employee p...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Automotive Industry And Global Financial Crisis

less cost than other countries (Tabarrok, 2008). This means that every country can have a comparative advantage if they specialize...

Americans Obsession With Gasoline

molecules are broken up into lighter molecules by means of heat, pressure, and sometimes catalysts" (Bellis, 2009). This process...

BIG DRIVE AUTO AND MACROECONOMICS

higher, businesses tend to borrow less, and expansion of employees or capital expenses declines. The opposite is true when the Fed...

The Financial Crisis and Multinational Corporations

(Wharton University 2009). Some major multinational corporations are living through this economic downturn but they are few and in...

A COMPARISON OF CAR-MAKERS

sections. These sections consist of an overview, management report, divisions, sustainability, corporate governance, consolidated ...

Why the Auto Bailout Is a Bad Idea

for a car manufacturer to restructure and learn a new model; it would simply come back for more money when this is gone (Ten reaso...

Big Business Versus Monopoly

brands. This is called a combination company that is organized in a horizontal fashion because competing companies are governed by...

Japanese Automobile Industry

automakers focus on the dynamics of that relationship and how well the assembler performs. Instead, these authors investigated the...

Auto Plants in Mexico Owned by the United States and the Impact of the North American Free Trade Agreement

loss of many American jobs and the exploitation of inadequately paid Mexican autoworkers. When such workers were questioned reg...

Condition of the Automotive Industry in Three Asian Countries

see that there has been a significant growth, that the economic conditions of also need to define which started in 2008 but has go...

HISTORY OF THE AMERICAN CAR

the 1960s, the "Big Three" had most of the automobile market share. Other factors helped the automobile. One of these was ...

Compare Culture Three Automotive Companies

Corporate cultures have been identified as competitive advantages and this paper briefly explains the culture at three auto compan...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Can The Coffee Trade be Fair on Farmers?

Coffee is a popular drink, with the industry worth billions of dollars. The trade relies on exports from developing nations. The ...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...