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Essays 151 - 180

Environmental Factors In the Marketing of McDonalds

of marketing to children and the sale of happy meals. This targets families with children with meals especially designed for them ...

3 Corporate Marketing Questions Answered

differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? ...

The Development of a Paperless Society

http://www.kofax.com/learning/casestudies/ascent_vrs_case_jcbradford.asp), this is for the most part an original scenario. J.C. Br...

Case Study on Atchison Corporation

valuing the employees rather than treating them as economic commodities. At first it appears that these two views are diam...

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

Marketing Case Study of GLT

model. The decision has been made to retain the model of the hard sided case, even though there is a movement towards a frame wi...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

Assessment and Needs for the Sales and Marketing Systems at Riordan

kept. This indicates that there is a high level of fragmented data. If the firm wants to increase sales, with 60% of the increa...

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

How Non-Sales Business Functions Affect the Sales Function for a Business

chain, if the firm is choosing goods that are in demand the sales process will be supported, but if goods stocked are not what is ...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

Global Communications Benchmarking

This 3 page paper is based on a case study. Looking at issues faced in a case study on the fictitious company Global Communication...

How Samsung Compete in the UK Cellular Phone Market

many markets that the firm is competing within, and although in the UK is has managed to scrape a leadership passion, it is only i...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

UK Retail Car Industry in 2009

decline with an 18.6% fall in sales compared to 2007, with only 63,225 new registrations that month (BBC News, 2008). This was the...

An Internet strategy for Kudler Fine Foods

taking advantage of opportunities that are within their environment, which will complement the existing strategies. The paper exam...

End State Vision and Strategy for Best Snacks

be paid to the relevant areas by the management of each division and enhance profits (Mintzberg et al, 2008) The second alterativ...

Internet Usage by Two Companies - Gateway 2000 and DLJ Direct

taking itself too seriously and has collectively remembered to have fun in business as well as build profitability. All com...

Selling and Sales Techniques

which means that his company, the Atlantic Group Furniture Procurement and Project Management Inc., is in a commodity business in ...

Changing Sales Practices and Techniques

In eleven pages this paper discusses the changes in sales in various approaches and techniques regarding clients and prospects. E...

Matthew J. Fishman's How to Increase Sales

A book review consisting of one page briefly describes the text coverage of self confidence, technique for effectively motivating ...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Overview of Dividend Distributions

In three pages this essay involves a fictitious company's plans to distributed a dividend of $20,000,000 with implications relevan...

Supply and Demand Principles of Economics

In seven pages economic principles such as maximization of profits, diminishing returns, and supply and demand are examined with p...

Advertising Campaigns and Nonverbal Communications

In nine pages this paper examines the nonverbal communication of facial expression in a fictitious company's advertising campaign....