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Essays 181 - 210

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

'Eyes R Us' Web Page Development

In twelve pages this report considers how a company known as 'Eyes R Us' can develop a website that is both an effective as well a...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

Overview of Dividend Distributions

In three pages this essay involves a fictitious company's plans to distributed a dividend of $20,000,000 with implications relevan...

4Ps and Positioning

is important when a company is compared to its competitors. To consider how to position the company we need to loo at...

Low Calorie Ice Cream

different countries, with countries such as the UK, France, the Netherlands, Belgium and Denmark showing the high growth rates in ...

Financial Analysis of Marriott International

changing as well as the growth there is also development with the use of technology, strategic alliances, increased marketing and ...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

Financial Case Study of Devon and Lincoin

firm as they have a higher turnover and gross, operating and net profits compared to Lincoin. However when comparing the firms, it...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Crawfish Seasonings' Marketing Plan

It could be said that the product would be the seasonings, and that would be true. But in this case, were selling more than simple...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

A Case Study Featuring AcuScan, Inc.

to make the August launch date but without the required funds. This is both logical and emotional. The logic is based on Pats info...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

New Private Investigation Agency Marketing

In seven pages this paper examines opening a private investigation business in a consideration of the 4P's marketing plan....

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Nando's Possible Global Expansion

based on the sale of chicken flavour with Peri Peri chicken, this is chicken that have been marinated in the Mozambican-Portuguese...

Marketing Shoes in Mexico

company has production facilities where the current footwear are made, we will assume that this is in the home nation. The factor ...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

A Product Expansion Plan for Starbucks

total, an investment of $2,083,500 will be required, including the cash flow which will be needed to fund the pilot project before...

New York City - Urban Planning

This 10 page paper discusses the way in which urban planning has transformed New York City since the end of the Civil War. The wri...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Computer Security Business Marketing Plan

ways to market your own business. In starting a new business probably the single most important thing that one can do is to creat...

Business Plans and Their Importance

In forty five pages this paper discusses company developmental processes and the important role business plans play....

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

Project to Assess a Market

Identify potential sample respondents from existing customer base. * Send out invitations * Create an attendee list from those wh...