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Essays 301 - 330

Private Colleges' Marketing

Why Market? Even as far back at his 1992, USA Today Magazine indicated that "colleges today must draw on a dwindling popul...

Marketing, Retail Sales, and Communication

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

Fictitious Merger of 2 Hospitals

In five pages this fictitious hospital merger scenario includes actual merger information in a consideration of background, plan, ...

Home Delivery Hardware Store's Marketing Plan

In fifteen pages this paper examines the fictitious Widgie's Widgets Hardware Delivered to Your Home in a presentation of a market...

A Market Analysis and Audit of Brita Water Filters in Nigeria

This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

Total Health Plan Project Management Case Study

human resources director. The remaining steps in this project are presented on the following pages. PART I: PROGRAM Proje...

Supply and Demand Principles of Economics

In seven pages economic principles such as maximization of profits, diminishing returns, and supply and demand are examined with p...

Plan Proposal for Computer Game Business

In thirteen pages and five sections the CuttingEdge computer game business is examined in a proposed plan that includes company in...

Analyzing a Professional Organization's Process

In ten pages the Ford Motor Company's process of management structure is analyzed and includes such issues as the process contribu...

Student Information Technology Case Study

This paper consists of a student presented case study in five pages involving a telecommunications' company's IT strategic plannin...

Introductory Business Plan for Knoxville Video

of 300,000 in the foothills of the Smoky Mountains. Formerly the "poor relation" of other Tennessee cities, Knoxville has experie...

Allstate Investigations and Security AAA AAA-Allstate Security and Investigations

reduce the number of physical security guards required onsite, and the stationary nature of the camera reduces maintenance costs a...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

Creating a Brand

company was originally developed by a company called BMR Ltd. in England -- and in 1968, the company moved to Shannon in Ireland, ...

Case Analysis of Intersect Investment Services and Strategic Planning

company. To grow and to sustain the new growth, the company needs to add new customers, retain the existing customers and at the ...

Coleman Property Management Business Plan

St. Louis area for a new property management business to find success. Coleman Property Management will target the higher e...

Coca Cola's Non Cola Defining Strategy

historical mission of the Coca-Cola Company has been to make the product a universal, global one. Long before the globalization t...

The Dowding Universal Business Model and Its Influences on Information Technology

as customers, suppliers and managers. With the ten aspects there are a total of fifty five elements (Dowding, 2001). The third...

Product Expansion and Market Penetration for Coca-Cola

manufacture, distribution and also the marketing of non alcoholic carbonated and non-carbonated drink both finished drinks and als...

Expanding to China

centuries, always one of the worlds most impressive civilizations and cultures known for "outpacing the rest of the world in the a...

E-sourcing Strategy at Sun Microsystems

bidding system. Part of the art of establishing prices for customers lies in accurately forecasting future need, and the dynamic ...

Strategic Plan for Champion Enterprises, Inc.

be placed on a permanent foundation or even over a traditional basement. Customers can choose from ranch, Cape Cod, two-story, ga...

Marketing Massage Oil In the United Arab Emirates

disposable incomes to allow them to purchase the product. * The UAE has a highly developed infrastructure for ecommerce, providing...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Business Plan for AccuDiagnostics

AccuDiagnostics is a company specializing in employee drug testing and offering additional services including background checks an...

Expansion Strategy Simulations

Another lesson was to take the long view in light of current and short-term needs. When conditions in Europe demanded that MM...

Case Study of a Start Up Company

Helen and then Two Tune and Nuts would each own 17%, this add up to 100% but there were also other plans, such as issues shares to...

America and IKEA

only would flat packages be easier for customers to handle, but they could get more items on a truck if they were flat (Moon, 2004...