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Essays 121 - 150

Marketing Principles, Brand Loyalty and Globalization

A good deal of literature has been prepared on the topics of global brands and localization -- or standardization -- of global bra...

Creating Customer Loyalty at Boots

to increase spending. For example, most, including the Tesco and the Sainsbury and Visa Nectar card scheme give the equal of a 1% ...

Boots' Loyalty Care Effectiveness Assessment

to gain greater knowledge of the individual customer in order to offer more meaningful products and services. Though the organiza...

Analysis of Airline Industry

fixed and the federal government had the final say on which markets specific airlines would serve. Many smaller airlines came int...

A Harvard Case Study and an Analyst's Dilemma

It would leave B&B in great jeopardy. Marys dilemma is whether or not to tell Steven about the information her friend gave her in...

Incidents in the Life of a Slave Girl by Harriet Jacobs and its Themes

at the south. If a man goes to the communion table, and pays money into the treasury of the church, no matter if it be the price o...

Gustave Flaubert's Madame Bovary and Faithfulness

we learn that she began to take an interest in Catholicism, but this opportunity to adopt a genuine faith soon gave way to a passi...

Moral Reasoning Case Study Evaluation

fact, it seems that both are taking the noble road and one wonders why anyone would succumb to the pressure of signing a paper tha...

William Shakespeare's Merchant of Venice, Much Ado About Nothing and Issues of Gender and Loyalty

makes men the center of her life. In fact, Beatrice makes it clear that she has no wish to marry, and thinks very little of most ...

Bard's Personality as Reflected in His Plays

were specifically constructed to entertain royalty, it was the impassioned actions of his characters that leave little doubt that ...

Clinical Nursing Ladder System Development

process variation, foster awareness of the impact of different clinical decisions, and encourage reduction in undesirable practice...

Tesco Supermarkets and EDI Integration of Loyalty Cards

In seven pages this paper examines the hospitality industry in terms of the added supply chain value of loyalty card and EDI integ...

The Heroism of Beowulf

The writer argues that Beowulf can be seen as an archetype of the ideal hero, and that his deeds have come to be considered as a m...

Romeo and His Friend Mercutio's Opinion of Him

through. Romeo is very serious about life and his feelings, sometimes too serious for me, I must admit. But, while my life often...

Corporate Loyalty and the Changes in Employer and Employee Relationships

in which the new capitalism is developing has had primarily negative influences on the relationship between worker and company, an...

Kawabata's 'Beauty and Sadness' and Pa Chin's 'Family'

strongly influenced by foreign attitudes and ideas, and undergoing some difficulty in reconciling these new cultural parameters wi...

Company Loyalty and Whistle Blowing Issues

go into any individual or group of people deciding that something their employer is doing is not right and must be stopped. In som...

Maturity, Loyalty, and Friendship in The Wind in the Willows by Kenneth Grahame

inner struggles that can be set free through no other means than verse. Indeed, the adventures of the Mole, Water Rat, Badger and...

Punishment and Dignity

not account for ways besides state punishment in which the unfair advantage can be offset. When the theory is modified so as to a...

Principle Theme of Antigone by Sophocles

men...so that we must obey in these things" (Sophocles, 2002). Antigone makes it clear in her reply t hat she is fully aware that ...

Revelation of Colonel Sartoris Snopes in 'Barn Burning' by William Faulkner

or not he should warn the de Spains illustrate the strength of family loyalty or as Faulkner calls it "the old fierce pull of bloo...

British Banking, the Internet and Bank Competition

In fifty pages online banking services with regards to Great Britain are discussed in terms of characteristics, profitability, cus...

Loyalty of Employees

In eleven pages statistics are applied to better understand the significance of employee loyalty in a corporate setting with vario...

Employee And Customer Loyalty at Federal Express

This paper examines the ways in which a large company, such as FedEx, can retain customer and employee loyalty in a highly competi...

Medieval Literature and Common Themes

is a serious offence. But Ganelon, the man who is held, has a friend who challenges his accuser to a match and the friend loses. T...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Depiction of Values in Classical Literature

In five pages this tutorial examines how classic works of literature, the Bible, 'The Aeneid,' 'The Iliad,' and 'The Odyssey' port...

Two Gentlemen of Verona by William Shakespeare and Loyalty

In five pages this play by William Shakespeare is analyzed in terms of the predominant loyalty theme. There are no other sources ...

Management of a Convenience Store

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...

Beyond Customer Satisfaction to Customer Loyalty by Keke Bhote

1970s were the first time that US industry copied the Japanese as they became entranced by the lure of quality circles. The eighti...