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Essays 451 - 480

“Generation Rx”

do, in fact, demonstrate an phenomenal increase over time in the number of prescriptions that the typical American uses. This num...

Business Law/At-Will Employment

someone worker through the harvest season, the landowners could not summarily fire him during the winter; and, likewise, the farme...

Big Pharma Exposed

grew from an average of seven in 1993 to an average of eleven in 2000 to an average of twelve in 2004 (Critser, 2007). At the tim...

Global Economy and Health Care

is the best product, [healthcare providers] will just use a cheaper product, and then if it doesnt work, theyll go to your product...

Pharmaceutical Companies and the Trend of Online Marketing

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Ethical Systems - Formal and Informal

lavish parties for physicians on a regular basis, to incite them to prescribe the companys drugs more often (Trevino & Nelson, 200...

Proposal to Develop

be accessed remotely is already a key element of data that can be accessed by physicians, allowing them to gain up to date researc...

ENVIRONMENTAL FORCES AND PHARMACEUTICAL ENVIRONMENT

constraints among Big Pharma companies, this is an industry that has experienced some large challenges, internally and externally,...

Wyeth Global Strategy

organization appears to be satisfied that the goal is reached, with the organization operating in a unified manner across the glob...

The Globalization Strategy of Wyeth

for the stockholders with a strategy that diversified risk with presences in many different markets, a strategy that had operated ...

Assessment and Strategy Recommendation for TEVA

for the firm to start increasing the level of expenditure on research and development. To determine the most appropriate strategy ...

ETHICS AND PHARMACEUTICALS

of the countries in Africa that have this problem; any difficult-to-eradicate disease can take its toll on a governments resources...

Prescription Drugs and Our Over Medicated Society

orchestrated our growing dependence on prescription drugs. Big Pharma now represents a practically inescapable component ...

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

Big Pharma and Intellectual Property

Patents cover such things as chemicals, "pharmaceutical formulations, methods of making chemicals and methods of treating patients...

Hippocampus ingens Seahorses

In five pages the Hippocampus ingens species is emphasized in this overview of seahorses that includes biology as well as pharmace...

History of American Advertising Quackery and Scams

In eight pages this paper examines America's history of quackery and scams with the pharmaceuticals industry the primary focus. T...

Societal Impact of the Pharmaceutical Industry

In five pages this paper assesses the societal impact of the pharmaceutical industry. Five sources are cited in the bibliography....

Year 2035 and the Pharmacy Profession III

In six pages this paper contemplates what 2035 would have held in store for the pharmaceutical industry had there been passage of ...

Pharmaceutical Industry of Japan

In ten pages this paper discusses drug development and issues including research and birth control as they relate to the pharmaceu...

Minnesota's Upsher-Smith Laboratories

An overview of this company that develops and markets prescription pharmaceutical drugs and dietary supplements is presented in a ...

AIDS Research and Global Pharmaceutical Industry

In forty pages this research study examines the international pharmaceutical industry in an overview of global acquisitions, merge...

Government Price Controls and Their Impact Upon the Pharmaceutical Industry

p. PG). Consumers are becoming nonplussed, and therefore resistant, to all the elaborate marketing schemes found in todays market...

Golbal Harmonization and the International Conference Considering It

This twenty three page paper provides a detailed look at the conference proceedings and the complicated issues that emerged. Drug...

Misdirection By Clinton

President Bill Clinton used a variety of tactics and ruses to distract the American public from his ongoing sex scandal, argues th...

New Millennium's Marketing of Health and Pharmaceutical Industries

In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

China and Pharmaceutical Expansion

In seven pages this paper discusses entering the pharmaceutical market in China in a discussion of what Bristol Myers Squibb would...