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Essays 511 - 540

Overview of the International Pharmaceutical Industry

to beat the competitors to market with the latest drugs (Active Media, 2001). Thus is why it is intensely research and development...

Pharmaceutical Industry and Involvement by the Government

In six pages this paper discusses the pharmaceuticals industry in terms of increased government regulation with Glaxo Wellcome's A...

U.S. Pharmaceutical Industry and Image

the cost and regardless of who pays for the care that individuals receive. Though grossly oversimplified, the skeletal structure ...

The Pharmaceutical Industry, Globalization, and New Product Development

caused a greater demand for information, as well as product. That information is made available through the increased and strategi...

Pharmaceutical Manufacturing and Rising Cost Management

drug can work under "ideal" conditions rather than a real-world environment, tend to take place in controlled artificial environme...

Outsourcing and the Pharmaceutical Industry

to expand their capacity for research and basically, to increase their overall productivity (Borchardt, 2000). The analysis fram...

Business Cycles and the Pharmaceutical Industry

demand and unemployment. When Ronald Reagan entered office, he initiated his famous "supply side" economic theory with its "trickl...

Ethical Systems - Formal and Informal

lavish parties for physicians on a regular basis, to incite them to prescribe the companys drugs more often (Trevino & Nelson, 200...

Pharmaceutical Companies and the Trend of Online Marketing

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Assessment and Strategy Recommendation for TEVA

for the firm to start increasing the level of expenditure on research and development. To determine the most appropriate strategy ...

Proposal to Develop

be accessed remotely is already a key element of data that can be accessed by physicians, allowing them to gain up to date researc...

The Globalization Strategy of Wyeth

for the stockholders with a strategy that diversified risk with presences in many different markets, a strategy that had operated ...

ENVIRONMENTAL FORCES AND PHARMACEUTICAL ENVIRONMENT

constraints among Big Pharma companies, this is an industry that has experienced some large challenges, internally and externally,...

Wyeth Global Strategy

organization appears to be satisfied that the goal is reached, with the organization operating in a unified manner across the glob...

Big Pharma and Intellectual Property

Patents cover such things as chemicals, "pharmaceutical formulations, methods of making chemicals and methods of treating patients...

Prescription Drugs and Our Over Medicated Society

orchestrated our growing dependence on prescription drugs. Big Pharma now represents a practically inescapable component ...

ETHICS AND PHARMACEUTICALS

of the countries in Africa that have this problem; any difficult-to-eradicate disease can take its toll on a governments resources...

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

Business Law/At-Will Employment

someone worker through the harvest season, the landowners could not summarily fire him during the winter; and, likewise, the farme...

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

Leadership Project Plan

school and through friendships. The student has been involved in the pharmaceutical industry in the past and likely knows many peo...

Big Pharma Exposed

grew from an average of seven in 1993 to an average of eleven in 2000 to an average of twelve in 2004 (Critser, 2007). At the tim...

Global Economy and Health Care

is the best product, [healthcare providers] will just use a cheaper product, and then if it doesnt work, theyll go to your product...

“Generation Rx”

do, in fact, demonstrate an phenomenal increase over time in the number of prescriptions that the typical American uses. This num...

RU 486 and Hoechst Roussel Pharmaceuticals Inc.

not in conflict with models of corporate governance such as Milton Friedmans shareholder wealth maximisation model. Other interest...

Marketing and Communications

Proctor and Gamble pharmaceuticals are a lively division. This is a company where it was once the role of the sales representative...

US Political Influence of the Pharmaceutical Industry

18.5 percent profit margin, more than four times that of all other industries" (Barry, 2002, May). With that money the drug indust...

U.S. Government Involvement in Prescription Drugs

the "government should subsidize prescription drug spending for all 40 million Americans over the age of 65 - whether they need it...

Vyaderm Pharmaceuticals Performance Incentives

EVA = Net Operating Profit after Taxes - [Capital x Cost of Capital] This approach was intended to encourage managers to lo...