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Essays 871 - 900

Government Price Controls and Their Impact Upon the Pharmaceutical Industry

p. PG). Consumers are becoming nonplussed, and therefore resistant, to all the elaborate marketing schemes found in todays market...

Market Position Analysis of PepsiCo

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

Telecommunications and Marketing II

In twelve pages this research paper examines the Internet's impact upon business with a variety of issues discussed and marketing ...

Internet Marketing of Music

In six pages this essay examines music marketing in a consideration of the past, the present, and the future with the impact of th...

Book Review of Theodore Levitt's The Marketing Imagination

In seven pages this essay discusses environmental marketing and its impact as considered within the 1983 text by Theodore Levitt. ...

Labor and Wage Impact of the North American Free Trade Agreement

In eight pages this paper examines the labor market and wage impact of NAFTA in the United States. Eight sources are cited in the...

Turin Italy Hotel Opening and Business Climate

In a paper consisting of ten pages a Turin, Italy's hotel opening is examined in terms of the impact of such significant elements ...

Historical Market Perspective on Ethnic and Race Relations

In five pages this paper presents an historical perspective on the U.S. market economy and the impacts of ethnicity and race. Fiv...

Mexico, United States, and International Fashion Marketing

al 24). Expert systems, such as NEGOTEX, are interactive computer programs that can provide expertise within a specified domain, s...

Contextual Approach to Media Criticism in 'Star Wars' and 'Jaws'

This is an historical research paper of 8 pages that discusses the impact these films had on popular culture, economics, technolog...

The Impact on Labor Relations as a Result of Airline Deregulation

In a paper containing six pages the 1978 airline deregulation impact upon labor relations is examined through a discussion of such...

Recession of 1990 and 1991 and Its Impact Upon Monetary Policy

In five pages this paper considers the recession and the impact it had both on the market economy and on monetary policy with the ...

Post 'Just Do It' Sales at Nike

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

Current Market and Advertising on the Internet

consulting and research company, reports that American on-line consumer transactions generated revenue of $707 million in 1996 and...

Organizational Multiculturalism

In eight pages this paper examines workplace multiculturalism in a consideration of competitive advantage, organization, and marke...

Intel and AMD Marketing Efforts

In twenty pages this paper examines AMD's Athlon microprocessor chip launching and its marketing impact not only on AMD but on its...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Ireland's Economic Changes and its Retail Sector Impact

In twenty five pages Ireland's recent economic changes and the impact they have had on its retail sector are examined in terms of ...

Laundry Detergent Marketing

but where it is used mostly. Many students or younger people may make use of parent to do the laundry, alternately, especially if ...

An Analysis of Walgreens

patients directly onto the system, as well as print off labels with instructions in a number of languages. At a different ...

Analysis of Lego Company

with quality and construction. The name has a wide level of recognition and as such part of the marketing process. There are also ...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Labor Force Diversity

is one of great diversity. While there has been much controversy in recent years about immigration in this country, the reality i...

Strategy of Bank of Scotland

projection of an image of value rather than cheap prices or gimmicks. Halifax had already gained attention by gaining a clear En...

Kim, Kim, and Lee's 'Modes of Foreign Market Entry by Korean SI Firms' Reviewed

An emerging market is "a country making an effort to change and improve its economy with the goal of raising its performance to th...

Marketing, Business, and the Internet's Role

more than 4.8 million computers were connected to the Internet (1995). One can imagine that number is much greater today. In any e...

Greece's 3G Telecommunications

this fro the perspective of Greece, where the third generation technology has only gone live in January of 2004, we can see a patt...

External Environmental Factors and Marketing

Nike long has been viewed as an "anti-establishment" brand (Holmes and Bernstein, 2004), but with fully 34 percent of Europes foot...

Economy and Labor Market of Japan

in the total population and the population of working age: Iwata states that "It will diminish to about 40 percent of the current ...