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Essays 91 - 120

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Economic Growth and Contribution of Financial Markets

to begin its inexorable growth once again. Much of the capital investment made throughout the world is directed to emerging...

Financial Market Impact of Democratic Presidential Candidate John Kerry's Economic Plan

after inflation, with a Democrat in the White House, vs. just 2.3% under Republicans, according to market data provider Ibbotson A...

Multinational Enterprise Growth and Influence of Global Financial Markets

"With an average daily turnover in traditional global foreign exchange instruments of $1.5 trillion in April 1998, up from $1.2 tr...

Chinese Reform and Financial Markets

having an impact on the Chinese economy. Well also touch somewhat on Hong Kong to determine how Chinas economic policies and finan...

Utilizing AI in Financial Markets That Are Chaotic

from a range of sources, and can then be utilized for business decision-making purposes (DSS, 2003). For example, DSS systems hav...

UK Financial Services and Marketing

In seven pages this paper examines the financial services' market in the United Kingdom in a consideration of purchase types, purc...

Financial Analysis and Stock Markets

In twelve pages this paper answers questions regarding hedging, bonds, and the stock market as each relates to ASDC Telecommunicat...

Financial Markets and Coca Cola

In sixteen pages the financial market is generally considered with the focus then shifting to Coca Cola with value line informatio...

Financial Market Impacts of the Euro and the EMU

In eighty pages this paper examines the European Monetary Union inception, the embracing of the Euro universal currency, and how e...

Financial Market Impact of the Euro and the European Monetary Union

In ninety eight pages this paper examines how global financial markets have been impacted by the Euro currency in this background ...

Financial Markets and Software Agents

In twenty pages this paper examines present and future financial market uses of software agents. Fifteen sources are listed in ...

European Financial Markets and the Euro Currency's Influence

In eight pages this paper discusses how financial markets in Europe and elsewhere have been influenced by the single Euro currency...

Buffalo, New York's Small Home Repair and Improvement Company Financial and Marketing Overview

Those companies competent in their work and providing real value for customers have no difficulty in achieving success. Homeowner...

Financial Products and Market Targeting

. . . and not necessarily in that order. Shopping and consumption have become tied up with far more factors than need, utility, o...

Financial Market Regulation

In thirteen pages this paper discusses the financial markets of the UK in an assessment of statutory regulation and self regulatio...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

Financial Markets Analysis

price adjustments are best response to each other." Clearly, it requires the analyst to apply the best techniques as applicable f...

U.S. FINANCIAL MARKETS AND SECURITY PRICING

investors know to buy low and sell high, there tends to be a "follow-the-flock" mentality when it comes to securities pricing. Thi...

Measuring Risk in Financial Markets

where the risk will not be shared by the entire market (Howells and Bain, 2007, p47). A basic tool that is often...

MCBRIDE FINANCIAL AND MARKETING PLAN

when one is sitting down to dinner or that lovely, but annoying, young woman in the shopping center who approaches a customer with...

Value-Based Management in the Financial Services Industry

Internal analysis can assist the organization in maintaining that activity. The value chain has grown in popularity because of it...