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Essays 361 - 390

Marketing Analysis of Swiffer Sweeper Products

a magnet" (Cornwell, 2002). The cloths pick up the dust, etc. and then are thrown away (McGee, 1999). Swiffer was introduced to t...

A New Product Market Analysis

a beer, which was initially served in pitchers and glasses in a bar and then in single serving bottles for wider distribution in Q...

Launching a New Steel Scissors Product

Week 6 Focus group Negotiate manufacturing contract <-------- Source input materials...

Restaurant Operating Company Bob Evans Farms, Inc.

Evans 560 locations to greatly affect its industry is clear. The only route available to the company in improving the performance...

Vegetarian Dog Food and Marketing Approaches

The first target market may be the vegetarian owners, who want their pets to follow a similar diet. The dog food market is...

Boeing's 7E7 Marketing Audit

Boeing needs to capitalize on its first-mover advantage, gaining commitments - and deposits - on as many 7E7s as possible before t...

Marketing Massage Oil In the United Arab Emirates

disposable incomes to allow them to purchase the product. * The UAE has a highly developed infrastructure for ecommerce, providing...

Tracking Marketing Strategy and Integrated Marketing Communications

the bulk of the business. However, today the commercial market is more complex, consumers and business looking to buy goods and ...

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

The Marketing of Tide Detergent as Something More than Soap

product will take care of stains, and treat the clothing, towels and sheets well. There is nothing worse than washing clothing an...

Automotive Robotics Venture

Sales 100.00% 7,139,826 100.00% 6,610,950 Cost of goods sold 62.00% 4,426,692 64.00% 4,231,008 ---------------- ---------------...

AcuScan and 'Operation Optimize'

merit because the success of the company depends on continued growth of sales revenues, but the manner in which it is presented ca...

Sun-o-Matic's Marketing Plan

In eight pages this paper discusses a new leisure item's marketing plan in a product description and market approach. Four source...

Possible Trends in the Future of Marketing

Through the Organization." His point was that "while fuzzy ideas are easy enough to come by, they are a tough sell elsewhere in t...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

Overview of the Target Corporation

In twenty pages Target is examined in an overview that includes company background, mission statement, structure of the organizati...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

CleaverTech Marketing Simulation Case

large amount of inventory which is tying up a large amount of capital Accord course of problems moving into the next period. The c...

How Should Starbucks Expand?

prudent the same level of investment as estimated for 1999 will be continued, E is for estimates and F is for forecast. Forecastin...

Market Assessment of Cadbury and Electrolux

candy coating is covering a milk chocolate centre (Cadbury, 2010). As well as the development of new products, another product fro...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

Launching a Range of Cheese and Wine in Canada

market readying the market for a potential expansion strategy at a later date. Kudler already have the expertise needed to carry...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

Weight Loss Product TV Commercial

This paper consists of fifteen pages and examines a campaign to target a certain audience with a television commercial on a weight...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...