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Essays 241 - 270

S-D Logic - A New Paradigm for Value Creation

The writer reviews an article entitled "On value and value co-creation: A service systems and service logic perspective", which ad...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

An Analysis of Five Investment Firms

to compare five current investment firms. The search for the five companies began at Google, where a search for "investment broke...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Problems of Accounting and Finance

substantial portion of the target companys business" (Trelease, Meehan and Storum, 2002; p. 23). The case does not state what por...

How to Handle Problem Employees

expectations. This paper considers two situations (a nasty public email and a poorly done report) and how a manager should handle ...

Preparing a Financial Projection

the sales as the current level. This is 23.7% so the cost of goods sold can be input as 23.7% of the revenues....

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

CLOROX AND PROMOTION

cant reach (Neff, 2005). For awhile, the company also ran an infomercial on the history of bleach (Neff, 2005). PROMOTIONAL MIX ...

Communication and Perception

from the West in so many respects, including the manner in which different cultures go about conducting business. Following are e...

Co-Ed College Adaptation

weekend dances where this very natural and needed part of life is encouraged to take place. Scholastically speaking, the benefits...

Industry Analysis of the Vermont Teddy Bear Company

the Vermont Teddy Bear Company. Threat of new entrants. The threat of new entrants is high, particularly when focusing on ...

Growth Strategies of the Vermont Teddy Bear Company

policy and practice (Vincelette et al, 1998). Escalating costs drove the company to begin importing some materials from overseas, ...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Charles Colson's How Now Shall We Live

head bowed to pray before meal time. In fact, if one were to walk into a room and shout, "Jesus Saves", the likely wise crack may ...

3 Cases Analyzed Using Introduction to Legal Method and Process by Michael A. Berch

and dismiss on the grounds that his Fourteenth Amendment rights were being violated. The statute was deemed valid with regard to ...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Buyer Supplier Relationships

to the Mitsui Group, it is this vertical aspect that helps with the supply chain. The main aim of the keiretsu is to promote growt...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Can Multi-National Enterprises Build Sustained Competitive Advantages On The Basis Of Co-Operative Structures And Strategies?

to that which has the smallest absolute disadvantage. They should also import commodities where the absolute disadvantage is the g...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

The Merger Between Boots Co. and Alliance UniChem

The merger between Boots Co. and Alliance UniChem which formed Alliance Boots has been generally seen as a successful merger. This...

Job Opportunity Map

term merely refers to the earliest concepts and the refinements of logistics identified that could enhance one or more aspects of ...