SEARCH RESULTS

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

through the harsh economic difficulties that are coming, as a result of the credit crunch, as well as help it to gain market share...

of marketing to children and the sale of happy meals. This targets families with children with meals especially designed for them ...

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

many markets that the firm is competing within, and although in the UK is has managed to scrape a leadership passion, it is only i...

This paper consists of 5 pages and considers how there is a lack of passion in the narrator that exists in stark contrast to the p...

61% stake in the firm to reduce its holding and the firm (New York Times, 2010). However, despite these pressures it may be argu...

in existence. Founded in the 16th of June 1903 with the grand total of $28,000 the corporation papers were filed in Michigan by He...

In five pages this paper analyzes the flawed Firestone tire fiasco regarding Ford Explorers in terms of blame and in an Aristoteli...

was known as the King of Inventors and the development of new ideas has been seen widely, as seen with the development of the hybr...

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Competition levels are very high, and with many new graduates and the need to cut costs many firms have reduced on their graduate ...

sold (Kotler, 2003) When considering the product in terms of consumer goods and has been the development of a number of classific...

market compared to the older teenage market (Simpson et al, 1998). This is a trend that does not appear to be decreasing (Euromoni...

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

Coronary Intervention Excellence Award in 2008, 2009 and 2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies...

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...