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Essays 31 - 60

AN ETHICAL DISCUSSION ABOUT THE BIG THREE AUTOMAKERS

The main problem with this aspect was that these executives were asking for taxpayer money to help bail them out of their...

Racing for Life

the fight or flight choice is made. Invariably, the individuals who were the fastest have advantages over slower individuals, a tr...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Evolution in Aircraft Design in the World War II Era

drag cleanup. Howard Hughes racing plane was the fastest thing going in the U.S. during this time and one of the most important f...

9 Cases for Business

The writer answers questions on a set of 9 short business cases dealing with a range fo strategic and management issues. Cases in...

Overview of the Engine of a Jet

engine does. Jet engines are engines, but they accelerate and discharge, with fast moving fluid in order to react in respect to on...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Airline Industry and the Influences of Macroeconomics

also subjective as it is seen in relationship to the level of disposable income. For example, if an individual has a disposable in...

Public Policy and the Proposed New York City Stadium for the New York Jets Professional Football Team

candidate for future Olympics, something that would bring the city more money. Again, it is not necessary, but certainly enhances ...

REAL Model and Jet Travel

Trade Center towers and Pentagon. Although Jet Travel Intelligence had changed its business model many times since the com...

Lockheed's Bribing of the Japanese Government

without being asked, in order to facilitate a transaction (with that "something of value" referring to money). There is no coercio...

Jet Lag and Melatonin

In eleven pages this paper examines how melatonin can be regarded as an effective jet lag treatment. Nine sources are cited in th...

Stage 3 Aircraft and Airport Management

In five pages the steps necessary to deal with the phasing out of Stage 2 jets by Stage 3 craft are assessed and include such issu...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Overview of De Havilland Aircraft Company

crew training, and flying the plane long distances, the Comet was awarded its certifications for flying passengers (Aerospaceweb.o...

Executive Briefing on the Concorde's 2000 Crash

Gagne, 1983; Lowe and Masseo, 1986 cited in Emery, Summers and Surak, 1996). It focuses the efforts of all members of an organizat...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

The Jet Engine's Economic Forecast

are provided by the orbiting satellites of the Global Positioning System (GPS) (Watson 1996). Known for his research on aircraft ...

Should the U.S. Sell Jets to China

Peoples Liberation Army is looking at the aircraft with both awe and disdain. The jet he describes is Chinese owned and registered...

Jet Blue's Transformational Leadership

heavily traveled routes are the ones that most customers want to fly. Rhoades commits JetBlue to caring about customers. The end...

CONTRACTS, JET FIGHTERS AND PEPSI POINTS

of that offer creates the binding contract (Larson, 2003). Mutual consideration is the exchange of something of value for somethin...

THE STRATEGY OF JET AIRWAYS

(Caswell, 2008). Jet Airways has also been working on flying direct to various international destinations, though the recent econo...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...