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Essays 61 - 90

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Concepts Linked to Service Delivery

of pure tangible goods; these are companies offering goods such as soap powder, so the service concept may be considered as applyi...

First Solar Inc.

commercial solar power projects and the company is undertaking international expansion as well as domestic expansion, two producti...

EFFICIENT MARKET HYPOTHESIS AND CITIGROUP

This is a good thought - and would be better if only a few people knew about it. However, given it was broadcast on CNN (which a l...

Apple Inc. SWOT

Operating System market share has risen each month in seven of the last eleven months (Information Week, 2009). Sales for computer...

DELL AND BEGINNING STRATEGY

1983 to study pre-med, was also establishing a business that sold random-access memory (RAM) chips and disk drives for IBM PCs (De...

Marketing Plan For Target Inc.

customer to make repeat purchases from the company rather than going to competitors. Aspects such as holding the right stock and h...

Management and Communications Analysis of Kinko's

In fourteen pages this paper presents an analysis of Kinko's Inc. in a consideration of Management By Objective and how to improve...

Marketing Analysis of Palm Inc.

short, Palms provide solutions to a variety of executives, whether those executives need data transfer or data storage. Pa...

Economic Analysis of Palm Inc.

First, it was the first company to introduce hand-held devices -- or at least, was the first such company to actually earned...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

Communication Audit; Coca-Cola

within the culture of control. The communication regarding strategy may be seen as supplemented with data collected from communi...

WHOLE FOODS -- ANALYSIS

the United States, 2010). Furthermore, retailers can dominate negotiations with certain suppliers, though more specialty outlets a...

Assessment of the Palm Inc.

existing range of similar devices offered by a HP. However, Palm were not in a particularly strong position, the recession of 200...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

“Out of this World Superplay Action!”: An Analysis of a 1990 Advertisement in “Boy’s Life” Magazine

a young boy of approximately twelve years of age. He is well-tanned and his medium length hair largely unkept. The latter flows ...

PDA Market Global Leader Palm Inc.

market share. These analyses are based on the fact that Microsofts Win CE- Pocket PC OS has been successful in gaining a 20 percen...

NAFTA AND GOYA: ASSISTANCE OR HINDERANCE?

U.S. trade-related government institutions, statutes and processes can have a significant impact on business strategy from a domes...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

DELL INC. - A MARKETING ANALYSIS

new technology (Lower, 2008). The main products in this industry include computers, monitors, printers, servers, main fram...

Merck and Company Inc. Business and Marketing Philosophy

In fourteen pages this paper discusses the business and marketing philosophy of Merck and Co. There are at least 12 sources cited...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

APPLE INC. AND MARKETING

unveiled the Macintosh in 1984 (Dorsch, 2010). Jobs left in 1985 (following struggles with company president John Sculley) (Dorsch...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Australian Market and Salton Inc.'s George Foreman Grill

(Salton, 2002). * 1991 - Salton goes public and offers the IPO (Initial public offering) on the stock exchange (Salton, 2002). * 1...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Marketing Strategies and Canon, Inc.

for its innovative tendencies (Holstein, 2002). While the smaller businesses has been Canons niche, during the early 2000s...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...