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Essays 241 - 270

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Old Navy and The Gap

Founded in 1969, the company went to the stock exchanges in 1976, issuing 1.2 million shares. The company philosophy is shown the ...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

Marketing of the Maimonides Hospital

Coronary Intervention Excellence Award in 2008, 2009 and 2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Gender Gap and Women in Business

beer commercials with the husbands drinking beer in a bar while the wives dutifully stay home taking care of the children and the ...

How the U.S. Government is Bridging the 'Digital Divide' Gap

those who do not (Henderson, 2002). However, the meaning is larger than this Henderson (2002), describes this as the difference be...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Mid Twentieth Century Missile Gap Between the United States and the Soviet Union

matters worse, just one month later still, in November 1957, the Soviets launched Sputnik II (October 1957, 2002). Alth...

Income Disparity Throughout the World

Is the trend toward globalization leaving more and more poor workers in its wake? According to the Stopler-Samuelson theory, the a...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Overview of Japanese Literature

as offer a connecting force to the overall symmetrical representation of their social impression. Mishima utilizes a combination ...

Struggle for Ethnic Identity by Pyong Gap Min

survival. While some remain cloistered within the safety of their native-speaking communities, they never fully assimilate to the...

Formation and Discovery of The Cumberland Gap

In four pages this report of the natural passage at the convergence of Virginia, Kentucky, and Tennessee known as the Cumberland G...

Learning Teams' Implementation Position Paper

and make recommendations from their findings. Introduction According to Gibbons (1999), "The Chinese character for learning is ac...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Small Boutique v. The Gap and George Ritzer's 'McDonaldization'

In five pages this research paper examines the differences between how a small boutique conducts business as opposed to a Gap chai...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Healthcare and Cultural Conflict

In a paper consisting of 7 pages the necessity for cultural diversity in the U.S. healthcare sector is discussed with the inclusio...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Changes and Conflicts Korean Immigrant Families in New York by Pyong Gap Min

as well as community interaction. Through his in-depth studies and interviews with the members of the New York Korean community, ...

Rise and Fall of Prince Otto von Bismarck

In eight pages this paper discusses Prince von Bismarck's successful manipulation of Parliament and considers his 'gap theory.' S...