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Essays 361 - 390

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Marketing of the Maimonides Hospital

Coronary Intervention Excellence Award in 2008, 2009 and 2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Strategic Plan for Miller Lite

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

Directing Style of John Ford

This essay pertains to the directing style of John Ford. Classic Westerns such as "Stagecoach," "Liberty Valance," and "The Search...

Analysis of Self-Directed Adult Learning

In a paper of eighteen pages, the writer looks at adult learning. The principles of adult learning are explored through the idea o...

Dog Day Afternoon, Directed by Sydney Lumet

This essay uses the remarks made in Sydney Lumet's book "Making Movies" in order to theorize why Lumet featured a montage of scene...

The Attractions and Risks Associated with United Kingdom As a Target for Foreign Direct Investment

The writer considers the position of a US firm considering undertaking FDI into the UK. The first part of the paper looks at why t...

DIRECT VS. INDIRECT SALES OPERATIONS

of an indirect sales operation for the biotech company are that it can rely on intermediaries in the United States and Asia that a...

Foreign Direct Investment and Cultural Concerns

their layoff was thus avoidable, and that Nylund is responsible for their losses. Nylund counters that severance packages offered ...

Late Spring, Directed by Yasujiro Ozu

from Japanese director Yasujiro Ozus 1949 masterpiece Late Spring, there are two cutaway shots that feature a beautiful vase. Thes...

Ivan the Terrible, Directed by Sergei Eisenstein

his cheek, he has a look that mixes fear and trepidation with determination. With this, Eisenstein introduces the idea that the Ts...

Attracting Foreign Direct Investment (FDI)

from that country, and quality of the infrastructure, including physical characteristics and the supporting technological infrastr...

Developing Countries and Foreign Direct Investment

to be a situation where both side benefit. Direct investment is seen as a way of increasing the wealth of a country as well as a...

Foreign Direct Investment and Effects Upon Developing Countries

and studies by Moran (1998, 2001) and Lipsey (2002) (all quoted Erdilek, 2003). The view of FDI can be seen as changing, the vie...