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Essays 481 - 510

Repercussions of Advertising Rates That Are Too High

it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

Interview Regarding Marketing and Public Relations

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...

Press Releases, Advertising, and PR

two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...

Riley's Marketing Case Study

at the time. In the case study submitted by the student, the store initially known as Bud Rileys had been doing well. However, t...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

Section LII of the Australian Trade Practices Act

creates is civil and damages, or even an injunction, are considered to be remedies (1997). The time limit for pursuing an action ...

Reviewing Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business By Jay Levinson

of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...

Contract Brief for an Advertising Agency

billboards and broadcast spots, based on a strategy the agency develops or helps develop. The agency makes money by charging for c...

Dr. Sandra M. Finch's Dental Practice and Customers Role, Satisfaction, and Retention

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

Xenedrine Diet Supplement Advertising Dangers

their weight overnight and they are not going to lose it overnight. And it is in that gap between intellectual understanding and m...

L'Oreal Marketing

the most suitable manner. For example, in Japan Maybelline in the dominant brand (Coates, 2002). Overall, there is a concentration...

Henri de Toulouse Lautrec

normal size, resulting in a body that was normal from the hips up and rested on short little legs that kept his overall height at ...

Young Women and Advertising

titled "The body impolitic: fashion and its critics sell the same stereotypes" and is written by John Leland (1996). In this artic...

Sports and Target Marketing

in targeting the audience with the type of information and article they are interested in. When the readership is gained advertisi...

Money, Advertising, and Political Campaigns

Where once a candidate took almost sole responsibility for getting his message to the American...

Young Women and the Negative Effects of Advertising

and its critics sell the same stereotypes" and is written by John Leland (1996). It comes to us from the June 17, 1996 edition of ...

Advertising Changes During the Last Fifty Years

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...

Advertising Changes Since the Fifties

items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...

Innovations in Billboard Advertising, 7 UP Then and Now

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

Fashion Marketing and the Effects of Technology and Economics

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

Deceptiveness of Diet Plans

of also consuming appropriate amounts of carbohydrates is going against the bodys fundamental composition. One can clearly see th...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Basic Components of Advertising

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

American Obesity and Fast Food

unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...

Asia, the United States, and Blue Jeans

few wore them. Although jeans are considered an all-American item, they were actually invented by German immigrant Levi Strauss du...

Advertising and Women's Images

in which the female form is used and presented a theoretical paradigm of female may be ascertained and then used as a tool by whic...

Questionable Ad Replacement or Continuation Report Example and Recommendations for the Magazine Living Well

articles and features. In addition to analysis of our reader population, I have included recent research study findings in regards...

Advertising and its Purpose

is the reflection of a great cultural void which exists in the United States. While indeed such a void may exist, advertising is ...