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Essays 241 - 270

Research Proposal on Managing a Global Brand

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

Company Formation of DaimlerChrysler AG

in Germany, the company falls under the Stock Corporation German law (DaimlerChrysler, 2005g). There are three separate bodies inv...

The Vitamin and Supplement Market In Belgium

contributed significantly to the countrys budget deficits" (source, Cultural Analysis, 2006). Concerns regarding the quality of li...

United Kingdom's Property Market from 1995 to 2006

In 2002 The Economist predicts that the property market would fall, the same prediction has been made by the Economist every years...

Future Boeing Strategy

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

Germany's Guilt as Empowerment

about what German guilt was and what it was not, and what the purpose of it was. This argument continues today. Jaspers said Germa...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

iPhone; Opportunities and Threats

72% for the same period in 2007, music is also becoming more important to 68% of phones sold in the first quarter of 2008 being mu...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

Financial Issues; Market Efficiency, Sources of Capital and Dividend

not mean that it is an accurate theory. To assess this we need to look at the theory and how it can be justified and then consider...

Marketing Plan for the World Wildlife Fund

nongovernmental organization was started in United Kingdom, but the concept and organizational value since spread which has create...

The Don Café; A Business Plan

for the founders. 2. The Business Concept The business plan is to open a new style caf? and shop in Canterbury. There caterin...

Planning and the External Environment

met. To consider the way planning takes place at all levels the process itself and the approaches can be examined. Mintzberg (et...

The Use of Sex in Marketing

message, the way it is deconstructed and the impact on the purchase decision needs to be considered. The use of a single advertis...

Tourism Communication Strategies

order to create appeal. Tourism may be a growing industry, but it is one that is made up almost entirely of discretionary...

Increasing Business for Dubai Internet City

the following two years. 1. Introduction Dubai Internet City is a well established high tech business park, the 300 million squ...

Marketing A Hotel in New Zealand

may serve as a foundations in which to build further successes. Hilton is an intentional company, and along with several subsidi...

Hyper-rationality in the Capital Markets

decisions there is a process he referred to as satisficing. In this model the individuals making the decision do not shoos the opt...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Assessment of an IT Web Site

include a jobs section as well as a section containing white papers across a large number of different areas such as SOX complianc...

How Should Starbucks Expand?

prudent the same level of investment as estimated for 1999 will be continued, E is for estimates and F is for forecast. Forecastin...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

Appeasement, Antagonist, War, and the Foreign Policy Between Germany and the United States During the 1930s

society where mankind was neither chained to the past nor condemned to a deterministic future."5 On the other side of the w...

'Dumping' and Exports of German Steel

2002, the US Commerce Department ruled that structural steel beams imported from seven foreign markets, including Germany, were du...

Issues of Global Marketing

which looks at the attractiveness of the market and on at the business position. The theory here is that the future success of a ...

Overview of the International Pharmaceutical Industry

to beat the competitors to market with the latest drugs (Active Media, 2001). Thus is why it is intensely research and development...