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Essays 151 - 180

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Global Expansion and Marks and Spencer

becoming more competitive, or the goods are in a mature market, with decline profits, there may be a need to find alternate market...

Global Expansion of Anita Roddick's The Body Shop

but responding to different markets however there are some characteristics that lean towards globalism. Today the company has mo...

Decision Making and Global Expansion

This is pushing the company to look for new market, where the product will fit in well with the market needs and there is a demand...

Business Global Expansion

which they conduct business, with special emphasis upon environmental and distribution issues. For instance, in Israel because of...

Globalization's Advantages and Disadvantages

This paper consists of fifteen pages and considers globalization and its effects through an assessment of advantages and disdadvan...

Scottish Foam Limited Case Study

Nicol was astute enough with regard to comprehending industry needs that he was able to address the potential alternatives. Would...

Licensing, Franchising, the Euro, and Global Business

In five pages this paper discusses Euro's currency advantages and also examines global business in a consideration of franchises a...

Consumer Confidence and the Business Cycle

cycle of the moon. Today, however, some analysts are saying there is no reason the current scenario cannot continue, while others...

No Contest by Alfie Kohn

In a paper consisting of five pages the advantages to personal and business relationships offered by eliminating competition accor...

Global Airline Industry Identification and Maintenance of Competitive Advantage

In fifteen pages this paper examines global marketing in a consideration of how the international airline industry identifies and ...

Feasibility Study of Corning Glass Works and Possible Indonesia Expansion

In six pages this feasibility case study considers possible expansion of Corning Glass Works to Indonesia and evaluates various fa...

Global Business Advantages

In five pages nontechnical as well as technical reasons that globalization is advantages for business are discussed in this paper....

Paper Issues and Global Banking

In eight pages this student submitted case study on Coca Cola considers global banking and raising capital through commercial pape...

Global Logistics Network and Competitive Advantage

in the use of the Internet and on-line services by the average American worker. What the typical business network system has done...

Integration Trade, the EU, and the Future of Regional Trade Agreements

In ten pages this paper examines the European Union in a consideration of why it was formed, David Ricardo's global trade theory, ...

Chinese Global Business Startup

In six pages this paper examines the People's Republic of China in a consideration of its global market advantages and disadvantag...

Case Study on UK Retailer European Expansion

In eight pages this paper examines a retailer in the United Kingdom's desire for continental expansion and discusses such relevant...

Overview of Global Branding

In seven pages this paper considers global branding in terms of definition, its advantages and disadvantages, with examples provid...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

Overview of Health Club Management

Club Ones Assistant Operations Manager Lisa Velasquez notes, "People arent looking just to lose weight ... People are looking to g...

Assessing Distance Learning Online Class Groups

place. In a face to face scenario there may be first impressions which are inaccurate and also pre-existing prejudices may influen...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

Case Study on International Exchange Rates and Interest Rates

In five pages a student submitted case study examines borrowing on different global markets that have different rates of interest ...

Hotel Industry and Employee Outsourcing

In eight pages this paper examines labor outsourcing by the hotel industry in a consideration of its advantages and disadvantages....

Global Trade and ICOTERMS

on board (fob) or cast, insurance and freight (Biederman, 2000). Other terms included are EXW (Ex works), CPT (Carriage Paid To) a...

Global Strategy of Whirlpool

with different brands emphasised in each market, such as the World washing machine in Asia and the formation of a strategic allian...

Global Production Patterns and Hardware and Software Industries

the development over countries such as India and China as well as Ireland where companies such as Compaq (now Hewlett Packard) hav...

How China Affects Citibank

This research report looks at expansion to Asia. A brief investigation is ignited to provide information about expansion, but spe...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...