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Essays 61 - 90

Environmental Factors In the Marketing of McDonalds

of marketing to children and the sale of happy meals. This targets families with children with meals especially designed for them ...

Banks' Involvement in the Subprime Meltdown

it over yet?, 2007). Angelo Mozilo, chairman and CEO of Countrywide Financial Corp., called the events and conditions that have l...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Marketing the Visiting Nurse Association

even through government agencies (Visiting Nurse Association-Omaha/Southeast Nebraska, 2002). Various programs and services are sp...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Integration and Convergence in the Real Estate Markets

pierces are moving downwards the developing areas, or areas that are catching up, this may be the furtherance of convergence of th...

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

National or Global Solutions to the Financial Crisis?

of global economic governance barely exists"1 This appears to be a very valid approach, in other areas where impact of a particul...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

Management : Principles & Roles

of Management, 2006). Fayol said these functions were universal; all managers performed these functions or tasks regardless of ind...

A Globalization Study

The prospect of globalisation has been heralded by many as a potential revolution that could be used to improve social development...

The IMF and Global Monetary Systems

investors and private lenders ended up sending a total of $1.2 trillion to emerging economies, which ranked as six times larger th...

Global Financial Entities and the Role They Play

the World Bank in order to assist countries as well as for the international system to allow for incentives if efforts are to be s...

Why Ocean Exploration Should be Funded at the Same Rate as Space Exploration

food; they provide resources (such as oil and natural gas); and they are a "highway" for commerce among countries (Exploration of ...

Global Peace Contributions of the World Bank

In 5 pages this paper discusses how global peace and economic stability have been influenced by the roles played by the Internatio...

National Missile Defense Shield and Nuclear Disarmament

"bad guys" also known as "rogue nations." That is part of the conundrum faced by the United Nations and the efforts of those activ...

Global Monetary System Necessity

century, most governments maintained currencies by pegging them to the value of an underlying asset -- for example, the United Sta...

Critique of the IMF

In 6 pages this paper discusses the reasons why the operations of the International Monetary Fund need to be updated to change wit...

The Economics of Ecosystems in 2010

variability of the cause over time, and controllability, whether the cause is under control of attributer or others. All 3 dimensi...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

Economics

In eight pages questions pertaining to economics are examined and include the market economy and externalities, free global trade,...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Marketing's Cross Cultural and Cultural Influences

include language barriers, socio-economic status, religious beliefs, or other forms of restrictions that neglect to include the im...

The Global Stock Market and Critically Evaluating its Efficiency and Inefficiency

reason for the efficiency is that the market brings together the buyers and sellers in a single arena where the market forces are ...

Harvard Business School Case Study of Heineken N.V.

occasional use rather than everyday use. This association may be seen as a strength as it is well established. However, it may als...