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accounts for 20103. This indicates the company is robust and has been able to adapt, but there are still many stresses in the en...

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

thousands lost their loves. However, there was also wide scale support as many in the country believed in Mao and the idea that al...

The prospect of globalisation has been heralded by many as a potential revolution that could be used to improve social development...

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

feeling (Conflict Research Consortium, 1998). More real examples of cultural mishaps: * Denise Taylor receives an URGENT message ...

the industry? In looking at this case study, the fast-food burger restaurants (Burger King, Wendys) arent responding too p...

is dealing with the Asian markets. When looking at China as an example some of these problems may be easier to assess. The strat...

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

months after the company started operations that the events of 9/11 took place which resulted in a major decrease of demand in the...

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

become reality, however, this was not like the development of many other products, this was a social and environmental with the de...

The writer identifies, discusses and assessed the strategies' that are used by FedEx to compete in the global logistics market. T...

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

billion passed through the hands of currency traders in New York, London and Tokyo every day. By 1995 daily turnover had reached a...

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

to beat the competitors to market with the latest drugs (Active Media, 2001). Thus is why it is intensely research and development...

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

MCI is the focus of attention in this paper that looks at the telecommunications industry. The case study analysis includes a SWOT...

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...