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Essays 31 - 60

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Developing a System of Effective Global Governance, Is It Possible?

Different theorists have considered whether or not it is possible to have a single system of global governance which is both good ...

Lutheran Refugee Services

n.d.). In 1939, the organization established a Welfare Department that included "an office for the rehabilitation and placement o...

Business Proposal for Mobile Oil Change, LLC

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Human Demographic Information and Market Research

which also is of importance to marketers. Further, older teens are close to adulthood, and they can be expected to continue to bu...

Buying or Purchasing Products or Services Decisions

In seven pages this paper considers whether a marketing project should rely upon in house goods and services or purchase them else...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Singapore and Marketing Trends

Todays Singapore In 1960, Singapore and Nepal were even in economic status. They shared the distinction of being two of th...

Malaysia's Online Marketing

In eight pages this paper discusses Malaysia in a consideration of online marketing of goods and services. Twelve sources are cit...

Goods versus Services Marketing

In seven pages this paper examines the marketing of goods and services in a consideration of similarities and differences. Six so...

Marketing the Visiting Nurse Association

even through government agencies (Visiting Nurse Association-Omaha/Southeast Nebraska, 2002). Various programs and services are sp...

Effects of the Global Economy on the US Economy

growth of the global economy" (Levy 130). Levy (2005) reviews several theories of international trade, including "David Ricardos ...

Recommendations for a Spa - Services and Marketing Improvement

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

Proposal for the Setting up of A Mobile Garage Services Firm

(Freedonia, 2010). By 2007 there were 250 million vehicles registered as on the road in the US, indicating a high potential nation...

Using the Concept of Transaction Economics When Considering Outsourcing

the cost of enforcing the contract and the potential risks associated with the contract failing (Mintzberg et al., 2008). Therefo...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

The Cellular Telephone Market

and integrates personal information management, It may be argued that as technology is developing and functionality is being added...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Comparing TNT Express with DHL Express

there are some specific challenges, the ability to provide a uniform service has more potential variability when compared to goods...

Assessment of British Airways 2005 - 2008

of levels it may be argued that simply surviving the last few years may be a sign of success, and is an indicator of performance. ...

Function of Currency Exchange Markets

recession that followed the terrorist attacks of September 11, 2001. Cetina and Bruegger (2002) speak to the growth of fore...

Marketing at Disney

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

Using SERVQUAL to Implement Improvements

fully utilized so that the primary goal of the organization is achieved, as well as retain the ongoing support of sponsors, the or...

Environmental Factors That Affect Marketing

removes geographic boundaries, allowing even the smallest company to participate in the global marketplace. Coca-Cola has careful...