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Essays 91 - 120

The "Glenn Beck" Effect: Bias and Framing in Corporate Media

a given for many decades, but in recent years, the advent of "new media" has changed the dimension and scope of that import signif...

The Role of Marketing and Mass Media on Gender Perceptions

theory was developed in an attempt to break through established conventions and depict society, as it actually is, not as the gend...

Mass Democracy and Andrew Jackson

with Jackson, and this led to what became known as the "corrupt bargain" of 1824. Clay drummed up support in the House for Adams, ...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

MENGER'S ECONOMICS FOR THE MASSES

other words, once a commoditys price became too high, people would no longer want it. While the idea of price as a...

Mass Extinction: Comparison of Flora and Fauna

may be severely affected by this extinction period as early as 2100. PBS reports that, while scientists like David Jablonski belie...

Fair Trade Goods and Consumer Purchases Patterns

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...

What Do Killers Think

have become far more visible over the last few decades, such as spousal abuse, school violence, child abuse, car-jacking, and so o...

Roberts' The Invisible Heart

is the title of Russell D. Roberts (2002) book and is subtitled an economic romance, and so it actually is a rather humorous title...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

The 2008 Election and the Mass Media

often said, no longer reports public opinion, it drives it. This paper considers the way in which mass media sets the agenda for d...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

Apple’s iPad

similar operating system to that found in the iPhone, with the device controlled by the a multi-touch LCD screen. The device has a...

Various Science Questions

entire process unpredictable. The three particles that make up every atom include the proton, neutron and electron. The di...

Frankfurt School & View on Mass Culture

way, attempted to "fix" Marxism and their ideas came to be known as "Critical Theory."5 When Horkheimer became director of the Ins...

Chemical And Biological Weapons: Dangers Posed To Human Existence

in 1984 with the implementation of its first agent. "Irans motives for seeking nuclear weapons stem from its rivalry with Iraq, f...

Exercise, Bone Density & Menopause

a 2-year randomized placebo-controlled study that was designed to determine whether not increased intake of dietary calcium, combi...

Fashion: A Means of Expression

Many may argue with this, claiming not everyone cares about what they wear as a form of presenting ones identity. Yet, even those ...

The Public Personas of T.E. Lawrence

contempt he displayed for some of his fellow Englishmen, and his championing of the Arab cause as potential reasons for any media ...

Micromarketing

campaigns. In both cases there are smaller target markets, which may be identified by way of different factors, such as geography,...

Gender and Media

it is also important to recognize the way common standards, including stereotyping and the creation of the double standard, have b...

Contemporary Women and Sexism

Women At the turn of the century, very few women worked outside of their own home. Many women actually were very intelligent and ...

Push to Pull Manufacturing Method Tools

will need to be two systems running next to each other; the stock cars and the mass customisation. 2. The implementation of a sys...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Mass Media's Influence on Public Opinion

as "the exceptional event," which makes "coups and catastrophes" newsworthy (Alleyne 3). However, there is also considerably discr...

The Relationship Between Mass Media and Violence in Society

by the influence television has upon youth is both grand and far-reaching; that TV is used as a babysitter and teacher speaks to t...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Why Mass Media is "not just any business"

a whole in different ways. It is the mass media which many organizations will use in order to market there good and try to influen...

A Memo to Constantine the Great: Recommendations for Christian Church Architecture

primarily made up of those who have not accepted Christ as their Savior. It is important, therefore, that we take careful, calcul...

The Impact Of The Internet On Mass Communication Media

continued success (Mutter, 2007). Does this decline have anything to do with the Internet as a mass communication medium? One wr...