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Essays 61 - 90

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Marketing Audit and New Product Marketing

we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...

The New Software at the York Police Department

and schedules. Stair, Reynolds & Reynolds (2009) explain in respect to York: "No longer do officers need to spend hours waiting on...

Strength of Great Britain Following the Second World War

In five pages this paper presents the argument that Great Britain has not lost strength as some historians have suggested followin...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

A Product to Aid with the Cessation of Smoking for Greece and Namibia

looking at the distribution strategy and the financial projections. 2. Product Description The new product is a product combine...

Bringing the iPhone and the iPad to the Chinese Market

with the products, but with the association with a lifestyle brand, changes may need to continue to embrace this differentiation. ...

Entrepreneurial Healthcare Product Presentation

identify the target market (Kotler and Keller, 2008). As the product is an application for smart phone, the first characteristic i...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

A Market Analysis and Audit of Brita Water Filters in Nigeria

This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...

Nail Enamel Marketing

within the market where there are individuals that are also demanding environmentally sound products and are prepared to pay a pre...

New Product Project Plan and Test Marketing

The Board of Directors of HUNS PLC has been considering launching a new product and wisely has decided to test market the product ...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

4Ps and Positioning

is important when a company is compared to its competitors. To consider how to position the company we need to loo at...

Low Calorie Ice Cream

different countries, with countries such as the UK, France, the Netherlands, Belgium and Denmark showing the high growth rates in ...

Financial Analysis of Marriott International

changing as well as the growth there is also development with the use of technology, strategic alliances, increased marketing and ...

Events and Key Players of the American Revolution

colonists from making their own money. The Stamp Act placed taxation on almost all paper product goods: "all printed materials are...

Historical Changes and British Racial Discourses

races interact in that culture. These races include blacks, Asiatics, Hispanics, and Arabics to name just a few. British...

UK Insurance Industry and the Effects of Technology

most any company due to the constant nature of the Internet. People can get a look at their accounts and so forth with a password ...

Great Britain's Post Compulsory Education and Training Philosophies and Policies

In twenty pages this paper examines Great Britain's post compulsory education from political, cultural, and socioeconomic perspect...

History of Europe

due to lack of support from the homeland and the natives, whom the Vikings did battle with. Centuries later the English decided to...

Great Britain's Politics and the Media During the First 45 Years of the Twentieth Century

In six pages this paper examines the codependent relationship between Great Britain's media and its politics from 1900 to 1945. T...

Privatization of the BBC and Telecommunications' Deregulation by the United States

the BBCs income comes from the license fee -- a flat tax charged to every home that has a television set (Anonymous, 1995). Non-p...

Euro Currency and Great Britain's Resistance

Common Currency). II. UNDERSTANDING THE PAST In order to understand the urgency with which Britain is resisting the Euro f...

Great Britain's National Health Service Plan

have been seen as requiring restructuring within the health service. For example, the public research which was conducted in the e...

ISAF and British Involvement

demonstrate support for the USA, it was also an acknowledgement that the al-Qaeda network was operating in Europe and that the fig...

1930s' Decline of Great Britain

Imperial rule of the colonies was being demonstrated, perhaps over confidence following the 1857 mutiny which had been put down, w...

Sean Greenwood's Britain and The Cold War, 1945-91

policy and the position of the British government. Britain was trying to assert itself as a world power during those decades and t...

Elderly and Community Care

of many elderly patients. The failure of the policy to realise real benefits was seen in many areas. This is not to say...