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Essays 361 - 390

TANGIBLE AND INTELLECTUAL PROPERY RISKS:

pharmaceutical industry is that its extraordinarily research-intensive, especially in the United States (Mossinghoff and Bombelles...

Training in the Hospitality Industry and its Importance to Health and Safety

will include details on how the tasks should be undertaken, any queries that arise, health and safety information and a range of o...

Communications and Economics

that is involved. Magazines, for example, 96% of marketing professionals think consumers accept magazine advertising, only 60% of...

Software Monopoly of the Microsoft Corporation

The business practices of Microsoft are examined in 12 pages in which this paper examines whether or not it has a software industr...

Hotel Industry and Employee Outsourcing

In eight pages this paper examines labor outsourcing by the hotel industry in a consideration of its advantages and disadvantages....

Textile Manufacturing and Accurate Measuring of Color

This paper considers the importance of measuring color accurately in the textile manufacturing industry in ten apges....

Transportation Industry and Human Resources

In seven pages this paper examines the impact of global technology upon the transport industry with human resources the primary fo...

Monopolies and the Telecommunications Industry

In five pages this paper examines the potential for a monopoly in the telecommunications industry and also considers the industry'...

'World Class Startup Ventures' Article Review

In five pages this paper explores the differences between small business entrepreneurship and corporate industries within the cont...

Management Science Journal Articles Reviewed

In seven pages this paper reviews 7 articles on business management as they relate to the insurance industry....

Industry Leader Vermont Teddy Bear Co.

building a huge industrial complex for which it was later sued for back rent. It also sponsored a NASCAR racing car without trickl...

Training in the Travel Company Industry

1996). This gives a foundation for the rest of the learning as it will set out the standards expected. The session will then need...

U.S. Steel Industry and Legacy Costs

represent approximately $12 billion in legacy costs, which include health-care payments, pensions, insurance and other benefits (M...

New Brunswick, Canada's Zinc Industry

(to the east) and the U.S. state of Maine (to the south). The land mass of New Brunswick is 73,500 km2 and 85 percent of that is f...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

NO Government Bailouts!

This is the boom-and-bust cycle that economists occasionally try to pronounce dead, only for it to rise up again to prove those ec...

Assessing Three Fast Food Companies; McDonalds, Yum Brands and Burger King Holdings

8.2 Yum Brands 76 8.2.1 Dividend Policy 76 8.2.2 Firm Characteristics 76 8.3 Burger King Holdings 77 8.3.1 Dividend Policy 77 8.3....

Assessing WACC; Case Study

these costs need to be considered in the cost that is paid for capital as a whole. The cost of capital is a combination of all of ...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

How To Maintain Intercontinental Hong Kong As The Market Leader In The Hospitality Industry

modern high-tech facilities in the cars and the changing of the external appearance of the hotel so that it becomes a unique and a...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...