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Essays 511 - 540

Case Study of Viacom and Its Media Industry Challenges

remains that Disney, Time Warner and News Corp. are the organizations prime competition. Though Viacom began as the cable arm of ...

Industry Position of Viacom

in keeping with their MTV and Nickolodeon roots, but Viacom also has acquired Blockbuster Video and Music, Paramount Studios and S...

1990s' Industrial Marketing

In eighteen pages the 1990s is examined within the context of the changes in industrial marketing with the personal computing indu...

Market Position Analysis of PepsiCo

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...

Camera Industry and Market

In five pages this report examines US Eastman Kodak in this overview of the camera industry, its products, competition, and market...

Women's Professional Football Team Business Proposal

the 2001 season (Bickelhaupt, 2000). It is difficult to keep up with the number of teams because more seem to be added each month...

Travel Industry and Marketing's Macro Environmental Elements

In seven pages this paper discusses how the travel industry achieves marketplace differentiation and how competition is influenced...

Satisfaction Guaranteed The Making of the American Mass Market by Susan Strasser

a constant state of change. Because of this perpetual fluctuation, mass marketing focus must remain ever pliable. Strasser...

Online eCommerce CD Industries

"We really consider data architecture to be the component of a successful on-line content and transaction facility," statesMichael...

Sliders - A White Castle Case Study

has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...

Tourism and Psychology

based on Jungs theories in the early 1940s. Specifically, the authors were attempting to make Jungs theory of human personality un...

Commercial Real Estate and Marketing Management

In ten pages this paper examines the commercial real estate industry, macroeconomics, and other marketing considerations, with an ...

Lloyd's TSB Private Banking Marketing

In six pages this paper discusses the marketing alternatives and resource application of an industry that caters to wealthy client...

21st Century Marketing of Condoms

on the important issue of safe sex. One of the most successful ways this has been accomplished is to custom package the condoms a...

Tourism and Industry of West Virginia

to experience the beautiful fall foliage, the changing seasons, and a multitude of interesting and fun places to go. Without the ...

Marketing Strategies Post 911

Vacations and other non-emergency travel have virtually been put on hold. This has not only impacted the transportation industry ...

France's Beauty and Health Industry

trade. However, this also increases the potential competition. There are several different segments to the health and beauty marke...

Economy of China and Foreign Direct Investment Effects

Chinas FDI Policies In the late 1970s, China began opening the door for foreign direct investment (FDI) (Fung, Iizaka and Tong, ...

Market Segmentation and Pfizer Animal Health

are those whose primary income is from cattle ranching. The average age is 51, and "26 percent hold a college degree. They have ...

Internet Utilization of Virgin Records and Liz Claiborne

But Liz Claiborne has also worked in cyberspace as well. Needless to say, Claiborne has its own website, www.lizclaiborne.com, whi...

Wine Industry in Bulgaria

increased presences may be a viable options. When we look at the average spend, the largest section of the UK wine market t...

International Athletic Shoe Company Establishment

company, one that can provide styles for all feet but highlight womens lines. The base product will be a new running shoe. We wi...

Meeting Demands by Changing Manufacturing Plants

(Rink, Roden and Fox, 1999). Even when sales begin leveling off or decreasing, the company still has alternative strategies they ...

Elements of Price Competition

upper hand when it comes to stabilizing the job market. This, according to Samuelson, is what has been primarily responsible for ...

College Bookstore Marketing Plan

Figure 5 Bar Charts illustrating Question 3 (including comments) 14 I. Introduction The college bookstore continues ...

Marketing Strategy of Philip Morris Tobacco Company

In eight pages this paper discusses the negativity that is presently a part of tobacco industry public perceptions and how Philip ...

LA's House of Blues

In twenty one pages this paper examines the Los Angeles locale of the House of Blues chain in a consideration of industry performa...

The Industry of Ready to Drink Fruit Drinks Analyzed

In eight pages the RTD industry, its rapid growth and the marketing techniques it employs is compared to the 'cola wars' in this p...

Oveview of Global Distribution Systems

In five pages GDS is examined in terms of Internet distribution and international instruments of sales and marketing in a consider...

Marketing Strategies and the Mobile Telephone Industry

In five pages this paper discusses mobile phone marketing with the primary emphasis upon Nokia but Siemens, Motorola, and Ericsson...