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Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Professional Sports and Collective Bargaining

aimed at preventing a lockout or restrictive system if a collective bargaining agreement could not be reached. It would appear th...

Business and Professional Athletes

of a game to be a business, and too much of a business to be a game" continues to provoke curiosity because the very nature of cor...

Salaries and Benefits of NBA and NFL Players

extensions and exceptions to this cap (Inside Hoops, 2006). In terms of contracts there are both rookie and player contracts. A ro...

Continuing Problem of Shortages of Nurses

divert status at least three times a week for the last year, with the exception of the only level one trauma center in Nevada, whi...

Law and Gambling in Professional Sports

hoping no gambling is occurring, thus there is no sensible regulation. As a result, we dont protect the integrity of any game bec...

NFL Strike of 1987 and Collective Bargaining

intended) in which very few people ever have the opportunity to participate. Collective bargaining in professional sports i...

Pros and Cons of 2 Women's Professional Basketball Leagues

In eight pages this paper examines women's pro basketball popularity in an assessment of the pros and cons of 2 leagues. Ten sour...

Global Branding And Global Brands

a few years ago. Consumers are not as willing to accept a brand if the company itself does not have a clean record. Creating a gl...

NHL History

1934 but they also just played one season. Despite that, Montreal Maroons had to shuttle down in 1938 because the Canadians got al...

The History of Basketball

It was in 1892 that the rules were first developed (Bellis, 2007). At first the ball that was used was a soccer ball and it was es...

Grievance Procedures in Sports

assists community and charitable organizations; and it enhances and defends the NFL players image "on and off the field" (Our hist...

A COMPARISON BETWEEN STORE BRANDS AND NATIONAL BRANDS AMONG CONSUMERS

one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...

The Use of Psychology in the Development and Use of Brands

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

Branding

is a successful brand strategy? There is no single definition of what is, and what is not, a good brand strategy. To determine th...

The American Wool Council and the National Cotton Council and Their Approach to Branding

The writer discusses the approaches taken to branding by the American Wool Council and the National Cotton Council, and reveals th...

Baseball's Great Experiment by Tygel Reviewed

In five pages Major League baseball player Jackie Robinson's lasting legacy is examined within the context of Tygel's book....

How the Popular Game of Basketball Evolves as an International Sport

controlled, Naismith decided that teammates would move the ball by either passing it or bouncing it on the floor, but was uncertai...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Can and Do Global Brands Exist?

it needs to relate to the entire earth, so it will need to have a presence in each country, or at least be heard of in each countr...

MacIntosh Branding

strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...

Measuring Brand Equity

recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...

CBAs of the NBA

bargaining agreement (CBA). In order to gain greater insights into this process, it is recommended to first examine some backgrou...

Basketball History

This research paper presents a short history of basketball that describes how the sport began and then traces the high spots in it...

Review of Mike Krzyzewski's 'Leading With the Heart'

A 5 page paper that reviews the legendary Duke University basketball coaches strategies for basketball, business, and in life thro...

Overview of the NFL's Dallas Cowboys

"the Boys are back in town." The team has been described as one of the great American sports dynasties and yet it has had to deal...

Second World War, Colonialism, Muslims, and India

In twelve pages this paper discusses how the Second World War and the response of the Indian soldier influenced separatism and ind...

NFL Commissioner Pete Rozelle's Leadership Influence

In twenty five pages this research paper examines the enduring leadership legacy of National Football League Commissioner Pete Roz...

Value of Joining a Nurses’ Organization

of nursing and by lobbying" both Congress and regulatory agencies in regards to healthcare issues that affect nursing (ANA, 2008)....

National Basketball Association Player Salaries

team owner is getting his money and where he expects the money to come from. The money comes advertisers who wish to pay to be par...