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Essays 151 - 180

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Problem of Energy Security

The writer looks at the concept and problems associated with energy security. The influences including but not limited potential d...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

SLP 5 - Comparing Time Warps 2 and 3

that while the buyers were interested in the technology, they were also sensitive to price changes. By reducing the price the dema...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

Corporate Dividend Policies

In fourteen pages changes in a company's dividend policy are examined regarding any change in ordinary share's market price in a c...

Lille Tissages' Case

The company, we are told, has the lowest costs in the industry, and as such we can argue that this company may be...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Microsoft® Ergonomic Keyboard Pricing

$40 including shipping. The rationale for maintaining the $75 list price is to (1) provide a point of negotiation with business c...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Components of Strategic Pricing

In three pages this paper discusses several pricing strategies and analyses. Eleven sources are cited in the bibliography....

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Keen Competition Between Sematech, Boeing, and Airbus

In five pages an overview of the competition among these airplane manufacturing giants is considered including a discussion of the...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Discount Retailing Case Study Analysis of Wal-Mart

upon the practice of determining what methodologies can be used to obtain those products at the lowest costs and share such fortun...

Pricing Competition and Oligopoly

In four pages this paper examines business oligopolies in a consideration of pricing and nonpricing strategies and the factors tha...

Operations Management and Small Business

is costly and too little results in lost sales and a decline in customer goodwill. It is not easy to calculate the amount of inven...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

Starbucks' Strategic Pricing and Competitive Response

hand, could be considered the brand geared toward young, upwardly mobile individuals who expect good taste in all things, even the...

Analysis of Nike

than the competitors products (Labich and Carvell, 1995). The groups loyalty to the company is close to fanatical, many even havin...

Year Five Strategy for Best Bikes

not already have the cost advantage in these markets that this is one of the strategies they should be following or seeking to bet...

Case Study Regarding Bair Hugger

blankets are heavy. The provision of warmed with infrared lights does not have the weight problem, but this is less suitable as th...

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

Microbrewery Marketing

for this particular company would likely be older college students (who can drink), single adults who have just graduated from col...

France's Beauty and Health Industry

trade. However, this also increases the potential competition. There are several different segments to the health and beauty marke...