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Essays 421 - 450

Global Branding and a Student Case Study of Stella Artois

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...

Factors That Influence Strategic Implementation

that value is added to the customer and more custom gained. If a weakness is location then this may be the opportunity for change....

BMW International Marketing Case Study

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

Public Health, Politics, and SAPs

impact health (Mohindra). "There is a need for greater involvement of health promoters and civil society in the debate, in a movem...

Brewery Group Denmark and the News Corporation Strategic Case Studies

held is one that is very viable, with the global media network with the potential of acting as a single supplier for global advert...

Strategy and International Investments of Time Warner

corporate cultures. They have in fact been quite aggressive. For example, Time Warner had demanded big chunks of revenue and contr...

3 Corporate Marketing Questions Answered

differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? ...

Humanitarian Missions and Military Intervention

Human rights, therefore, could be seen as taking priority over national rights, and the domestic affairs of individual nations bei...

'New' Russia and Its Power, Ideology, Military, and Policy

he pointed out that "Russias national identity is still evolving" and probably more importantly, "the new Russia is not the Soviet...

Sweetwater Sweets' Expansion

Of the four, one is questionable in quality and another is relatively new without an established customer base. Kilwans does some...

International Business, Strategies and Issues

same level of centralisation. This is a selective centralisation, combined with decentralisation, usually facilitated by internal ...

Halifax Bank's Organizational Culture

house they were required to still make their payments until all of the group members had a house (HBOS, 2004). There groups were g...

Pros and Cons of Social Security

In eight pages the history of Social Security is examined in an assessment of its pros and cons and discusses 3 important bills in...

Wal Mart's Marketing Approaches

In sixteen pages this paper examines the various marketing approaches taken by Wal Mart in an assessment that includes policies, s...

International Marketing and Heinz

In five pages the value of Heinz's ketchup global marketing strategies are explored. There are six sources cited in the bibliogra...

Basics of Strategic Market Management

against Cuba and there are McDonalds in Beijing, we know that all the old standards and rules of marketing have been broken down a...

Software Development Team Management

In fourteen pages this paper examines global management of MSD Ltd.'s software development in a consideration of relevant issues, ...

Examination of Chrysler Corporation

In twenty pages Chrysler is examined in terms of a corporate financial overview of its position prior to the Daimler Benz merger w...

Fuji Bank and the Banking Industry Crisis of Japan

In eight pages this paper discusses the banking system crisis of Japan in a case study of Fuji and its optimistic recovery prospec...

Barings Bank's Collapse

In six pages this paper discusses the collapse of the more than two centuries' old Barings Bank as a result of Nick Leeson's activ...

Microsoft and Bill Gates

company that produced the "worlds first minicomputer kit to rival commercial models...Altair 8800" (Hoyle, 1997, p. Lecture/). Th...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Internet Strategy of Hewlett Packard (HP)

to keep the companys vision fixed ahead and looking for trends to identify (Zesigner, 1999). New CEO Carly Fiorina, the first wom...

President Andrew Jackson's 1832 'Bank War' with the Bank of the US

and readily became the most powerful lending institution in the land -- a central bank, in effect, with a determining influence on...

Global Market Capital Risk

In seven pages global markets and capital risk measurement influences are examined in a consideration of value at risk, the Monte ...

Amerian Society and Economy as Presented in John Ford's Stagecoach and Ann Banks' First Person America

of such changes that occurred during the 1930s. A number of the First Person America interviews focus upon the sharp class consci...

Strategic Overview of Wal Mart

In six pages this paper discusses Wal Mart's national and global strategies with the United Kingdom a major focus. Six sources ar...

The Way in Which Technology and Telecommunications Have Transformed Urban Spaces

This 14 page paper discusses the way in which technology and telecommunications have transformed the urban environment, which is w...

Software Industry Exporting Decisions

In forty five pages the software industry is featured in this focus on export industrial decision making with increasing internati...

Human Relations Issues

In 6 pages this paper discusses global communications and cross culturalism as they relate to business and influence human resourc...