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Essays 451 - 480

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Question Three of a Reebok International Analysis

In five pages this paper discusses operations, financial ratios, marketing, and management in a Reebok International analysis....

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Sheldon Natenberg's Option Volatility and Pricing

In seven pages this informative text on the stock market is reviewed....

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Fictitious Sleep Shell Product Proposal

In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...

New Private Investigation Agency Marketing

In seven pages this paper examines opening a private investigation business in a consideration of the 4P's marketing plan....

Articles on Marketing and Business Reviewed

In twenty four pages articles pertaining to marketing and business are reviewed with citations for each article included....

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

Domestic and International Marketing

"two nationalist and one globalist approach" (Ravenhill, 2001). The first approach was for the government to bail out the compani...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Crawfish Seasonings' Marketing Plan

It could be said that the product would be the seasonings, and that would be true. But in this case, were selling more than simple...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...