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Essays 541 - 570

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

'Flanking in a Price War' Summarized

must be narrowly defined and must not deviate from the boundaries given it at the outset. Of course approaching a study in this m...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Three Questions on Behavioral Finance

is made. Mayes cites 6 reasons that may impact on a rational judgment, these are overconfidence, fear of regret, cognitive dissona...

An Overseas Market for One Sportswear Company

to market in a timely fashion (Harrington, 2002). Its a full-time job for Columbia to oversee these chains, and its possible that ...

Macroeconomic Issues

Three answers are supplied for questions asked by the student. The first answer explains how the economy is affected by the finan...

Z-Wing Marketing Strategy

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...

Investment Risk

the potential of the company. In addition to the financial performance measured by ratios such as profit margins, the investors wi...

Investment Questions

or down it is indicated in movement of the market, and as such the general perception of investors the time. If the market feels t...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Segmentation and Questions on Marketing

Nike and Reebok traded leading positions in their industry and each marketed to teens using star athletes. One of the primary cha...

Segmentation and Marketing Questions 2

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Financial Markets Questions; Interest Rates, Currency Swaps and Derivatives

a notional amount which is used only for the calculation on the amount is to be exchanged (Dattatreya et al, 1993). The mos...

Market Research Designing

project such as this is a success there needs to be more in depth research which cannot be accommodated by quantitative methods. T...

Different Generations and Marketing

In twenty four pages the newly developed marketing 5Ps are examined and 8 questions are answered in this consideration of how mark...

Student Posed Economics Questions

In eight pages diminishing returns, pricing, monopoly, inflation calculation, GDP calculation, and market's macro influences are c...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Economics

In eight pages questions pertaining to economics are examined and include the market economy and externalities, free global trade,...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Airbus Case Study

has been the dominant supplier of aircraft. It was only in 1970 when Airbus was formed that a potential long-term competitor becam...

Innovation Strategy as NEC and Acquisitions

That Cisco the paper is written in two parts. The first section looks at a case study of NEC and the development of a research and...

Review Research in Education

of both students and teachers; high expectations of students and teachers; strong teachers; and numerous support systems for stude...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Burglary: A Case Assessment

In the other cases, People v. Quattlebaum, 91 N.Y.2d 744 (1998) and People v. Murray, 278 A.D.2d 898 (2000), the place...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

9 Cases for Business

The writer answers questions on a set of 9 short business cases dealing with a range fo strategic and management issues. Cases in...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...