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Essays 901 - 930

Houston Promotion and the Value of Drama and Literature

In five pages this paper examines how Houston promotes drama and literature through theater and writers groups and considers their...

The Sugar Free Product Line at Hershey

customer tasting panel. Customer satisfaction is a primary goal of Hersheys, and the companys claim that tasting panels have foun...

Examination of an Employee Complaint

John knew he was more than qualified for the job and so did his boss. What was too painfully clear was the fact that John was an ...

Aggressive Marketing Response

In five pages this paper discusses how a business can respond to a half price aggressive marketing promotion by a competitor. Six...

Strategy Plan and Marketing Mix for Slip on Soccer Cleats

do quite well, forcing other competitors to keep up with it. One major component of the marketing mix is, of course, the...

Consumer Goods Company and Marketing Mixes

of cost-effective channels to target prospects outside their place of business (Weeks, 2001). Furthermore, some business-t...

Timotei© Marketing Plan for

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

China Tea House Retailer Marketing

the teas background and uses, but still providing no discounts on it. It is merely one weeks featured tea in each of CTHs stores....

Media and Film Documentaries in China

which provided free education, pensions, and social services to the people and peasants. Instead, the self-sacrificing citizen of ...

Affinity Orientation Discrimination Issues

the business should listen to the majoritys complaints and seek to find a solution on which everyone can agree. If such agreement...

Changing Strategies at ConAgra

more streamlined ConAgra to concentrate on its "long term strategic resolve driven by branded and value-added food products market...

Entrepreneurial Small Business Marketing and Advertising Plan

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

Employment Fairness in Employment: The Merit Principle Verses Affirmative Action and Equal Employment Opportunity

been put in place to combat inequality. Other legislative intervention has been of value as well. The Equal Pay Act of 1963, the...

Essays on Computer Management

in it (especially on the Internet). The problem is, however, that "privacy" is one of those concepts that is difficult to ...

Advertising and Sales Promotions

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

Wine Store Opening

on its side to prevent corks drying and sediment being mixed up as well as the advantageous and a darker environment the preserve ...

Globalization and Orientalism

anything which did not fit into that perspective was either ignored or discarded as being atypical. From the Western point of view...

Freer Global Trade and International Marketing

Nepal did not. In 2003, there are still areas of Nepal that are not open to foreign visitors. The government has thoughtfu...

The Safe to Sleep Campaign, SIDS

This research paper discusses the Safe to Sleep campaign, which is a promotion effort designed to address the infant morality caus...

The Potential Benefit of FDI from China to Africa

Africa is one of the world's poorest regions. It has been argued that one strategy which is useful for economic development to all...

Investigators in the Police Department

This essay offers an introduction to police investigators/detectives. Promotion opportunities for police officers are reported. Th...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Muckraking and Yellow Journalism

This paper is on "yellow journalism" and "muckraking," which are styles of journalism that were popular in the late nineteenth/ear...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

The WonderBra and the Selection of Promotional Strategies

interest in purchasing the product. The third promotional strategy involves the use of "rebates" (Blattberg & Neslin, 1990). In ...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

The Potential Clash of Alignment of Civil Liberties and Security Controls

and the rights of privacy prevented a more proactive actions being taken to find these threats. This is a core element of the argu...

Access and Workplaces Experiences of Ethnic Minorities in the UK

The writer looks at the workplace experiences found in different ethnic minorities in the UK. The levels of employment are compare...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...