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Essays 121 - 150

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

A look at Hershey Foods

tend to be attached to Hershey Kisses(r), chocolate bars and peanut butter cups, while Cadbury-Schweppes concentrates on filled co...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Classical History Preservation and the Role of Ireland

In five pages this paper examines the role of Ireland in preserving classical history in a comparative analysis of How the Irish S...

'Guests of the Nation' by Frank O'Connor

In six pages this paper examines this text on the Irish independence conflict in terms of its strengths and weaknesses or limitati...

Postmodern Playwright Marina Carr

theatrical works - old and new. One of those "new" Irish playwrights is Marina Carr (1964 -- ). Irish Invasion of Theater...

U.S. Life and Immigrants of Ireland

other systems of employment. Few had major industrial skills or their own trades outside of agricultural skills, and there was no...

1840 to 1900 Immigration of the Irish to America

In five pages this paper examines the Irish immigration during this time period in a consideration of geographic composition and i...

Civil War and Role of Irish Americans

In ten pages this paper examines the Irish Americans' role during the Civil War. Eight sources are cited in the bibliography....

Ireland and 'Home Rule'

This paper that is 7 pages in length charts the historical evolution of Home Rule and considers whether it was expected by the Bri...

The Last Hurrah by Edwin O'Connor

In five pages this novel is analyzed in terms of its themes and portrayal of pertinent Irish American political and social issues ...

James Joyce Portrait as a Young Man

In ten pages this paper examines the author's life as it reveals itself in his novel 'Portrait of the Artist as a Young Man' and e...

William Butler Yeats, James Joyce, Colonialism, and Irish Identity

In eight pages this paper discusses how colonialism has shaped Irish identity in a comparative analysis of some poems by W.B. Yeat...

Fact or Fiction in the Life and Film Adaptations of Michael Collins

the boundaries of Eire. While Jordans film begins amidst the political turmoil of Ireland in 1916, with Jordan at the center of t...

Romantic Era Poetic Influence of Thomas Moore

biographer. (5) It can also be argued that Moore had an influence on his contemporaries in the Romantic Era. Even though he spen...