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Essays 211 - 240

Product Reliability Program Design

Though marketers and non-consumer stakeholders might believe that reduced reliability could lead to increased sales in the future,...

Using SERVQUAL to Implement Improvements

fully utilized so that the primary goal of the organization is achieved, as well as retain the ongoing support of sponsors, the or...

General Mills and Ready to Eat Breakfast Cereal Market

recommended that the organization continue with a strategy, but ensure that there marketing helps to enhance the level of differen...

System X - Assessing and Improving Market Position and Level of Innovation

the market position, this can be further examined by looking at the potential target market. This includes small and medium sized ...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Business and Marketing Practices

decisions on these types of core values (Krell, 2006, 58). Donald & Goldsby (2004, 13) remark that in resolving ethical issues, a ...

Information Systems in Wireless Telephone Sales and Marketing

the customers needs. Introduction Database growth and management have been important from the earliest days of database dev...

Dell - A Case Study

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

Purchase Decisions and High and Low Involvement

as well as the physical need (Hooley et al, 1998). A product is rarely bought for what it is but for the need that it will satisfy...

High School Students and an Online Community College Creation Course

keep the audience interacting with the "product" being presented. And yet, there is a fine line to be walked not to "over-do" the ...

Pacific Northwest Wine Country Juices Marketing

identity, while Seagrams focuses on stressing fruit content with tropical names. Other producers generally concentrate on the fru...

The Currency Crisis in Brazil

The writer discusses the currency crisis in Brazil, highlighting such problems as high interest rates, recession, government defic...

France and Marketing Costume Jewelry

awaiting them, they still must be careful to do thorough screening and market analysis before attempting to expand into internatio...

Sunscreen Marketing In The Caribbean

for the more populated islands of New Providence and Grand Bahama. Other population movement is "an intraisland migration from th...

Global Marketing Negotiations and Tactics

are changing as well. As a prime example of this, one may look at US franchisers and how well they are doing in Mexico. Fifteen ...

High School Teens and High Dropout Rates

This paper examines the reasons why an increasing number of teenagers are quitting high school in twelve pages with various sugges...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

The Cattle Industry of Argentina

months ago resulted in several of Argentinas promising industrial players exiting the country to move to lower-cost Brazil (Anonym...

High Carbohydrate and High Protein Diets Compared

a combination approach, appears to be more in the low carbohydrate camp because Dr. Sears supports many of the same assumptions as...

Analysis and Strategy Development for Harley-Davidson

through the harsh economic difficulties that are coming, as a result of the credit crunch, as well as help it to gain market share...

The National Labor Relations Act (NLRA) and the American Labor Situation

employees are also excluded from the applicability of the NLRA (Fisher and Phillips LLP, 2007). Interestingly, employees ...

American Labor's Changes

In twenty one pages this paper examines the ever changing U.S. labor movement. Sixteen sources are cited in the bibliography....

Knights of Labor's Formation and Dissolution

In seven pages this paper discusses the reasons behind the formation of the Noble Order of the Knights of labor and what led to it...

'Twelve Labors' and Heracles

of all the mythological. He has always served as the perfect focus for a story-teller. Because of his strength, courage, enduranc...

National Labor Relations Board and Unfair Labor Practices

The NLRB and how it was created to address unfair employer labor practices are examined in a paper consisting of six pages with 3 ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

High Level Executives are Overpaid

What have CEOs done for business? Some CEOs have been well worth their salaries. Of course, this is not true in many cases. It s...

Reducing High School Dropout Rates in North Toledo

poverty from one year to the next (Bridgeland, DiIulio and Morison, 2006; p. 2). Bill Gates recently announced that he soon...

Infant Mortality

account for there reversal in the infant mortality rates seen since the 1980s. This paper will look at the patterns and trend in...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...