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Essays 481 - 510

Thomas Frank's One Market Under God

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Case Study of the Pricing Policy of Thistle Hotels

will be many different influences on the supply and demand relationship, such as substitutes and competing products. However, to b...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Hotels and Energy Management Systems

Before describing the benefits of EMS, its a good idea to first define what EMS is and what it does. In its...

Proposition for Human Resources Development

in employee skills often threatens an employees sense of importance within the existing business structure (Luthens et al, 1999). ...

Ritz Carlton Hotels and Customer Service

high standards even in minimum service because of its receipt of the Baldrige award. The Baldrige award is directly linked ...

Post 911 US Tourism Industry

closed its doors and stranded many of its passengers and aircrew literally in mid-trip, before the airports even reopened. When a...

Marriott Hotel Chain and Change

In six pages this paper examines how Marriott hotels changed to remain environmentally competitive. Fourteen sources are listed i...

Strategic Study on Dendrite

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

Marketing of Pornography

This paper assesses the pros and cons of publicly displaying pornographic materials and the harm such marketing can cause in 5 pag...

Case Study on the 2 Time Malcolm Baldrige Award Winning Ritz Carlton Hotel Company LLC

striving for improvement, and always satisfying the customer" (Brown, 2000). As you can see, although there are various definiti...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Overview of Hotel Franchising

In eight pages this paper discusses the hotel industry in an examination of franchising in terms of benefits and agreement clause ...

Literary Naturalism of Author Stephen Crane

of the Streets and The Red Badge of Courage. In addition, he wrote a myriad of imposing poems, and ninety pieces of short fictio...

Tutorial on Hotel Industry Performance Appraisal Fairness

In ten pages this tutorial paper examines performance appraisals in terms of definition of concept, model sample, and interview si...

Overview of Eurocurrencies

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Musee Carnavalet Hotel

space of the building, and the advantage of this particular design is, as we can see from our drawing is that additional living sp...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Marriott Hotels Resource Use Effectiveness

When considering resources we need to remember that this covers a very wide area, form the financial resources of capital and reve...

Trends in the Hotel Industry

In five pages this paper discusses U.S. domestic and global hotel industry trends both present and future. Five sources are cited...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Sunburst Hotels and ERP

making the transition to an independent company less dramatic with the use fo familiar systems. As a new company there is also t...

A look at the Hotel Mini Bar

product will be good for business. A hotel staff member that is interested in doing business with Bartech will likely have a vari...

Ritz Carlton Hotels and Guest Satisfaction Improved Through Customer Information Databases

staff member who hears or sees information that they believe will make the guest more comfortable (Berinato, 2002). The Ritz-Car...