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Essays 391 - 420

Profitability and Hedging

years (if any) has fuel hedging taken place (classified by the maturely date of the hedge tool), and what percentage of fuel was h...

Airline Fuel Hedging - A Definition of Terms

(Howells and Bain, 2007). Forwards Forwards are the oldest and perhaps the simplest type of derivative. The contract consists of ...

System X - Assessing and Improving Market Position and Level of Innovation

the market position, this can be further examined by looking at the potential target market. This includes small and medium sized ...

Leadership Theory Applied to Tony Fernandes

Childs (1972) it is the leader, in the form of the CEO that is responsible for making the strategic choices within an organization...

Strategic Decision-Making at Virgin Blue

to the US (Virgin Blue, 2010) When assessing the companies strategy and the way that they undertake strategic planning there can...

The Results of an Investigation into the Impact on Hedging on Airline Profit

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

Market and Position of Nokia Corporation

In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...

Ford Motor Company's Marketing Position

In seven pages this paper examines Ford's marketing mix from a holistic perspective that includes a SWOT analysis and current posi...

Continental Airlines Investing

to hold back as well. Mergers, alliances and route changes have been necessary to control costs and allow airlines to operate mor...

Emirates Airlines and the Effects of Globalization

A paper consisting of five pages considers the impact of globalization and relevant policies on the airline industry with the emph...

Successful and Unsuccessful Leadership Examples

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

The Value of Fuel Hedging in Small to Medium Airlines

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

The Relationship between Theory and Research

theory with grand theoretical systems, when talking of psychology cites psychoanalysis and behavorism as grand theories. Here ther...

The Airline Industry; Economic Analysis

This is a global phenomenon. This increase can be seen in terms of both freight and passengers. Here we can see a comparison in th...

Supplier Positions in the Cell Phone Market

quarter of 2004 Nokia had dropped to a market share level of 29.7% compared to 35.6% for the same quarter the previous year (Tech ...

Airline Industry and the Influences of Macroeconomics

also subjective as it is seen in relationship to the level of disposable income. For example, if an individual has a disposable in...

Student Case Study on Delta Airlines' Depreciation and Debt

debt would be the main change. However, as we are told debt is 3717, and the capital assets under lease amount to 173, it is likel...

Monetary Policies And Airlines

from these actions. When the economy slows down, the monetary policy is to reduce interest rates to make more funds available to e...

Investment in Delta Airlines Assessment

difficulties, the 2001 figures were poor, the operating margin was -11.5% and the 2002 figure was a lower loss at -9.8% the twelve...

Airline Information System Development

data requirements for the second type of data are more complex, these are the departures information, which includes details of th...

Analyzing the Political and Marketing Position of Danish Maersk Sealand

to make the process and the fact more efficient. The manager of one British port mused in 1991 that his port might be more attrac...

American Airlines and British Airways Compared

teetering economy right over the brink, taking literally the worlds travel and tourism industry right with it. All major travel d...

The Economics of the Airline Industry

will be a disproportional increase in demand, increasing the overall revenues. In the last few decades there has been an increas...

lOw-Cost Airline That Did Not Make It

Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...

EMPLOYEE AND HR ISSUES: CONTINENTAL AIRLINES

program. Continental does, however, face other issues when it comes to recruitment and retention. One is the continuation ...

Marketing at Zappos.com

electronics. Whereas athletic shoes sell for full retail price at Zappos.com, 6pm.com offers a few Reebok styles for $14.95. ...

How To Maintain Intercontinental Hong Kong As The Market Leader In The Hospitality Industry

modern high-tech facilities in the cars and the changing of the external appearance of the hotel so that it becomes a unique and a...

Hewlett Packard; Analysis and Strategic Plan

This 25 page paper looks at Hewlett Packard and its history, including the merger with Compaq, assesses the current position and t...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...