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Essays 541 - 570

Analysis of Krispy Kreme Doughnuts Inc. Positioning and Target Market

interesting to note that this market shows the opposite trend when compared to a perceived rival; Dunkin Doughnuts, where the lowe...

Miracle Post Second World War Economy of Japan

In seven pages this paper examines the miracle that bolstered Japan's postwar economy and argues that another miracle might be req...

Miller Brewing Company SWOT Analysis

In six pages this paper examines Miller Brewing Company's market position via SWOT analysis. Five sources are cited in the biblio...

Corporate Overview of Gateway and Dell Computers

In twenty pages this report provides an overview of each computer giant along with an analysis of market positioning, ratios, and ...

Evolution of Internet Marketing

or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....

Company Analysis of Qualcomm

Using its financial data, the writer examines Qualcomm primarily via its annual report. The process offers answers to specific iss...

Thai Baht Evaluation Failure Evaluation

appointing bank directors. Clearly, the well-known power struggle within the Asian system can be blamed for at least part of the ...

An Office Depot, Inc. Investigation

In seven pages the historical and current financial positions of Office Depot are considered in order to gain a financial perspect...

Wal-Mart's Continued Growth

This 8 page paper discusses Wal-Mart's financial position, and suggests that the retailer's continued growth is unlikely to falter...

A SWOT Analysis of Carnival Corp.

The writer uses a SWOT analysis to discuss the market position and possible future of Carnival Corp., the parent of Carnival Cruis...

Germany's Global Economic and Market Potential

In nine pages this paper presents a comprehensive profile of Germany that assesses its political and economic issues and also cons...

Wal Mart's Marketing Approaches

In sixteen pages this paper examines the various marketing approaches taken by Wal Mart in an assessment that includes policies, s...

A COMPARISON BETWEEN LUFTHANSA AIRLINES AND AMERICAN AIRLINES

AMR, in the meantime, is also a domestic carrier with a strong international emphasis. In an attempt to strengthen international o...

Delta Airlines' Restoration

In eleven pages this paper discusses how Delta can restore its tarnished image and once again resume its high Atlanta employer sta...

United vs. American Airlines' Pricing Elasticity

and Cheng, 2001). We see a rise in Americans income, from $1,900 to $2,100, between months 2 and 3; this is an increase of 9% (app...

Bankruptcy Filing of Delphi Corporation, Northwest Airlines and Delta Airlines

This would help revenue since the low-cost carriers do not fly internationally. Neither of these companies took aggressive cost-...

Delta Airlines' Projection and Financial Analysis

-34.65%. Short term measures to reduce costs in 2004 have incurred additional costs. If we compare this to the industry as a whole...

United Airlines' Bankruptcy

by imposing exorbitant fares on battered road warriors" (Tully, 2002, 42). Because the airlines have continued to raise the ticke...

Post 911 Delta Airlines' Strategy

way of differentiation (Mintzberg et al, 1998). Cost advantage is where a company has lower costs than its rivals in producing the...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Delta Airlines' Use of Customer Service Metrics

retain a sustainable competitive advantage. Influence of the Marketing Mix Chan (n.d.) states that the marketing mix - the ...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...