YOU WERE LOOKING FOR :History and Market Position of Southwest Airlines
Essays 31 - 60
policy to be honest with its employees, that "through effective people management, the company had created the right type of cultu...
areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...
legislation allowed demand is being stimulated by airtime providers subsidizing the cost of the handsets, which is recouped throug...
socks and stockings, they have delivered the pre-flight safety information to a rap beat. One pilot reportedly told passengers, "...
near downtown Dallas (Hoovers Company Profiles, 2003). Because the airline operated from capital of Field, Southwest adopte...
passengers every year to 57 cities in 30 states with more than 2,600 flights per day (Southwest, 2000). They have 360 of the newes...
In eleven pages this research paper examines Southwest Airlines in an overview that includes corporate history, management philoso...
In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...
out to the target audience is important, and SWA has relied on a variety of creative ways in which this is done. It advertises a g...
is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...
In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...
and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...
five consecutive annual Triple Crown awards (Southwest, 2002). The Triple Crown is: Best On-Time Record, Best Baggage Handling, an...
Southwest will need to alter policy in order to achieve the strategic position it wants and needs to occupy within its industry. ...
trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...
The company furthermore is "no-frills" (meaning no meals or snacks on board) and a no-assigned seats policy, which helps the carri...
Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...
things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...
in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...
strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...
of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...
Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...
Since the deregulation of the U.S. airline industry in the late 1970s, there have been a number of air carriers that have come and...
Discusses quality differences between American Airlines (a global competitor) and Southwest Airlines (a local competitor). There a...
to a destination (though there may be two or three changes in the meantime) rather than to a major city "hub," which then branches...
a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...
which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...
the date of September 2: Fly out of Miami on United, rebook a flight on another airline through United or request a refund (Tweh, ...
nuts and drinks instead) and even a change in clothing. Rather than uniforms, SWA attendants and pilots dress casually, in polo sh...
will have ripple effects throughout the industry. Although Delta denies that there will be any hub closures or job layoffs-for now...