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Essays 601 - 630

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

JetBlue Case Study

months after the company started operations that the events of 9/11 took place which resulted in a major decrease of demand in the...

Is There a Population Problem?

This research paper discusses the positions espoused by classical economists Adam Smith, Thomas Malthus and David Ricardo pertaini...

Autonomy and Slavery

This essay begins by presenting the position of historian Ira Berlin that there was a modicum of autonomy within the institution o...

Psychologists & Continuing Education

continuing professional education, Kavanaugh sees such laws as limiting and eroding the "defining characteristics of the professio...

Entry into Nursing, BSN

This research paper investigates the issue of whether or not a Bachelor of Science in Nursing (BSN) should the entry level require...

Pro-Choice Argument

This essay offers an argument that supports the pro-choice position in the abortion debate. The stance of the opposing pro-life po...

Medical Marijuana Debate

This paper presents an argument in favor of medical marijuana. The writer discusses the positions in this debate, both pro and con...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Blockbuster Inc.

850 franchise stores. In addition to the Blockbuster brand the company also has 400 of the newer concept store in store operations...

Currency Risks

back this is known as covering the short (Howells and Bain, 2004). If the currency does not fall then the bank may face high costs...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Controls for Guidant

build in existing successes. It has been determined by the management team that for this to be achieved there needs to be a corpor...

Marx and Weber and the Origins of Capitalism

if the Weber model is correct. Kilcullen points out that Weber "was perhaps the first great master of the major institutional fac...

Airbus A3XX Case Study

price of the A3XX was 12% more than the cost of a 747, but the 35% greater capacity meant that there was an increased level of eff...