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CRM, ETHICS AND SOCIAL ISSUES

The issue, however, is that customers arent automatons, theyre people. Though the technology provides the company with an opportun...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Smoke Detectors

charged with one plate having a positive charge and the other, a negative charge (CableOrganizer, 2008). The alarm works by ionizi...

Conducting Drug-Use Research/Texas Prisoners

first institution listed in regards to male offenders, which is the James V. Allred prison unit, located just outside of Wichita F...

Legal and Ethical Challenges in Exporting

to may also have an impact, as De Monte found when they wanted to export food to Iran (Anonymous, 2007). A license is required to ...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

The Ethical Stance of Manchester United

of stakeholders (Johnson and Scholes, 2002). The last of the stances is that of a shaper of society, where there are ethica...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Reflection on Counseling Ethics

is eventually taken. Afterward, I reflect on how my choice turned out and, if I could do it over again, the factors that I might c...

Ethics

are a small minority (we hope). It is important for scientists to not get so intent on proving one thing or another that they vi...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Major League Baseball, Drug Testing, and Ethics

They also promised tough penalties for testing positive ranging from a ten-day suspension for a first positive testing and a possi...

WAL-MART, TECHNOLOGY AND ETHICS

health records (Technology Harnessed to Improve the System, 2009). The purpose behind Dossia is to bring a record-keeping system i...

ISSUES IN E-BUSINESS

lot easier to take a quote from someones online work and reproduce it in another piece of online work (Understanding Legal Issues ...

Death and Brain Death Criteria

In five pages this paper examines death and what constitutes brain death as considered by John Arras and Bonnie Steinbock in Ethic...

Medical Profession and Handling Errors

In five pages John Arras and Bonnie Steinbock's Ethical Issues in Modern Medicine is used in a consideration of how a medical prof...

The Guillermo Furniture Store; Flexible Budget

unlikely to be with the same use of skills. With many firms consolidating there may not be alternate job opportunities and this mo...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Merrimack Tractors Case Study

assumed to be the same in 2008 as they were in 2007, and the tax rate is assumed at remaining at 35%. The pro forma income statem...

The Role of Leadership in TQM Implementation; A Research Proposal

* What is the role of leadership in the successful implementation in TQM practices? In order to undertake this a number of s...

Google in China

Googles own definition of acceptability has been difficult in China. Google resisted Chinese censorship for some time, making a C...

Ethics and medical technologies

are a number of research initiatives which deal with genetic mapping, therapy, and modification. Gene mapping, which is fundamenta...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Mental health laws in Florida

the community than involuntary in-patient committal. However, the overall aim of legislation such as the Baker Act remain...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Project Management and Ethics

a tool to help prevent crisis (Jacobs, 1999). There are many tools advised for the prevention of crisis, and whilst many my advo...