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Essays 421 - 450

Strategic Case Study of Four Seasons Hotels

Issy was released exclusively through the New York Four Seasons Hotel (Ty.com, 2002). This was a very successful branding exercise...

Puerto Rico Hotel and Implementing Technology

to benefit from such advances. Tourism in Puerto Rico is no exception to that rule. In fact, tourists visiting Puerto Rico may act...

Hotel Revenue Management Systems Twenty Five Article Literature Review

article discusses the implementation of the Customer Satisfaction: The Sofitel Vision" program within Hotel Sofitel North America ...

Rainbow Plant Food New Marketing Plan II

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

Bonsize Plant Hormone Marketing Case Study

be somewhat doubtful as to the results they will get with the product, it was decided that television marketing would be important...

Political Ideology and Management Style

pointed out in the article itself--to embrace typical customers service ideology, which is not to complain. The author asks if the...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Hospitality Business Development

blossoms into action with the assistance of a solid plan. The business we will discuss today is the hotel/resort of Carmel Apple...

Financial Analysis of a Hong Kong Hotel

of the two profitable components of the hotels business is encouraging. It is in the business of providing guest rooms, and incre...

Travel Agency Marketing

with the data being recorded often being predominately numerical, it is suitable to be used as a method of determining cause and e...

Travel Industry and Customer Service

as Poly Tours" (Lunn Poly, 2000) was founded in 1888 with the aim of providing "holidays abroad at reasonable cost for the student...

Theorists and Theories of Management

achieving efficient operation. In his well known example of the operation of the pin factory, Smith (1776) describes the division...

Hotel Industry and IT

a joint venture called The Hotel Industry Switch Co (THISCO). THISCO linked airline computer reservation systems and a majority of...

Post 911 US Tourism Industry

closed its doors and stranded many of its passengers and aircrew literally in mid-trip, before the airports even reopened. When a...

Strategic Study on Dendrite

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

Marriott Hotel Chain and Change

In six pages this paper examines how Marriott hotels changed to remain environmentally competitive. Fourteen sources are listed i...

Proposition for Human Resources Development

in employee skills often threatens an employees sense of importance within the existing business structure (Luthens et al, 1999). ...

Overview of Hotel Facilities Management

types include two singles, double, queen or king. Each room, regardless of size, has a microwave oven. There is also a small desk ...

Ritz Carlton Hotels and Customer Service

high standards even in minimum service because of its receipt of the Baldrige award. The Baldrige award is directly linked ...

Overview of the Louisiana Motel The Crowley Inn

They are faced with deciding what their best course of action will be. The owners are dedicated to preserving the jobs of the...

Effective Management of a Luxury Hotel

if guests receive excellent service during each interaction, the hotel is meeting its objective. Erto and Vanacore go on to comm...

Case Study of the Pricing Policy of Thistle Hotels

will be many different influences on the supply and demand relationship, such as substitutes and competing products. However, to b...

Hotels and Energy Management Systems

Before describing the benefits of EMS, its a good idea to first define what EMS is and what it does. In its...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

MARKETING PLAN: CRG ASSOCIATES

base this study on commercial and high-density resident. Other things that would need to be considered are the location of...

The Hotel Industry in Canada

for 2007 compared to 2006, with a generally positive trend, in 2005 57% of Canadians said that they planned to travel in Canada, i...

Hotel California and California History

in California. The song opens by picturing a "dark desert highway" and the "Warm smell of colitas" (Felder, et al). "Colitas" is...

A Look at the Subprime Market

higher and profits are lower that there is such an interest in this market. Over the years, as business grows, there needs to be...

Australia Sexual Harassment and Discrimination

In fifteen pages Australia is the setting for a fictitious XYZ Hotel employee literature packet sample that is designed to emphasi...

The Traits Necessary for a Career in Hotel Management

people, "schmoozing" with the public -- I was hooked. That same manager made a point of taking me on as his unofficial apprentice...