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Essays 511 - 540

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Domestic and International Marketing

"two nationalist and one globalist approach" (Ravenhill, 2001). The first approach was for the government to bail out the compani...

Analysis of Expedia.com

of this online discount service. According to Expedias Erik Blachford, a discount pricing structure is achievable online because...

Relationship Between Customers and Hotels

the hotel in question. Relationship marketing involves building a definite give-and-take relationship between the customer and the...

Quality Products vs. Luxury Products

Bordeaux, 61 chateaux produce Grand Crus Classe wines, which command the highest prices of any wine in the world (History of Borde...

ANATOLIA HOTEL: BUSINESS PLAN AND OVERVIEW

me use her as a sounding board. Finally, my heartfelt gratitude goes to my family, first for believing in the value of...

Macroeconomics and Hotels

expert noted (Ellin, 2002). Spas, with their selection of facials, massages, exercise equipment and in some cases, even nutritiona...

Market Penetration and S Curve Analysis

her s-curve, examine whats going on in the economy, markets and competition, calculate the resources necessarily to get the produc...

Cultural Audit of Hilton Hotels

factors. Holton already claims that they are the most well known hotel chain in the world with a very high level of brand recognit...

Chicago Five Star Hotel The Peninsula

Four Seasons Hotels in Chicago?" The Peninsulas Unique Physical Features Nightly rates at the Peninsula range between $426 ...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Tourism and Economics

the rates at which wages can increase. But this will make it hard for employees to keep staff, especially good staff who may be mo...

Quality Initiatives and Customer Service Employee Retention

After implementing quality initiatives and becoming the first service organization to win the Baldrige Award, the company realized...

Los Angeles' Ambassador Hotel

no longer in use, but is the subject of controversy. There are those who want to use the site for some other purposes. After all...

Crawfish Seasonings' Marketing Plan

It could be said that the product would be the seasonings, and that would be true. But in this case, were selling more than simple...

Examination of The Communist Manifesto by Karl Marx

(not many women were in places of ruling in those days), the people who controlled the production of product and the money made. T...

Language in The Blue Hotel by Stephen Crane

the portals of the blue hotel" (Crane). Clearly, these adjectives promote a depth of understanding about Scully that otherwise wo...

New Private Investigation Agency Marketing

In seven pages this paper examines opening a private investigation business in a consideration of the 4P's marketing plan....

Food and Beverage Policies and Purchasing Practices

In eight pages this paper discusses policies and purchasing practices of restaurants and hotels as they pertain to beverages and f...

Articles on Marketing and Business Reviewed

In twenty four pages articles pertaining to marketing and business are reviewed with citations for each article included....

Management Practices in Nursing Homes

In twenty pages this research paper discusses management practices as they pertain to nursing homes in a consideration of ideologi...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Hotel Human Resources Management Theories of Peter Senge and Edward Deming

In seventeen pages service industries and hotel HRM are examined within the contexts of the Learning Organization theory of Peter ...

Indochina's Hotel Management

In six pages this paper discusses advertising, security, personnel and management training as each topic pertains to Indochina hot...

Motivation and Hotel Employees

In twenty pages this paper examines the hotel industry with the all important consideration of staff motivation. Twenty three sou...

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

Case Study on Fairfield Inn Hotel Management

In eight pages this hotel management case study on Fairfield Inn includes its organizational structure, problems and the pros and ...

Australia Sexual Harassment and Discrimination

In fifteen pages Australia is the setting for a fictitious XYZ Hotel employee literature packet sample that is designed to emphasi...

Fictitious Sleep Shell Product Proposal

In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...