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Essays 31 - 60

Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan

lower income groups. Overall, the GDP per capita in the country was only $8,200 in 2005 and 19% lived below the poverty line (CIA,...

Hotel Case Study

the hotel. However, it may be argues that the positioning may not be the best positioning for the hotel. Looking at the...

Information Management and Hotels

their study was that: "... a best practices study is important at this time is the industrys consolidation. The industrys intense ...

Analysis of W New York Hotel

This analysis focuses on the W Hotel, Lexington Avenue, New York City and discusses its current ranking in that city's marketplace...

Risks Faced by the Hospitality Industry in Venezuela

Venezuelan situation is that the risk is already known and it is not a matter of assessing changes in policy, but how existing pol...

Identifying Gaps in Service Quality

The writer presents an analysis of a hotel undertaken using the integrated services gap model. The hotel has a low return rate. Th...

Business Decision Making and Account Uses

sales are still falling short on the budgeted figures, This may lead the individual to believe that the long term nature of Septem...

Hotel Industry and Employee Outsourcing

In eight pages this paper examines labor outsourcing by the hotel industry in a consideration of its advantages and disadvantages....

Employee Hiring at Tall Pines Hotel and Conference Center

In five pages the hiring tactics of Tall Pines Hotel and Conference Center are examined in a consideration of 4 questions....

Marketing the Q1 Handheld Device

hand-held device at the same time. Samsung is going into uncharted territory, but only to an extent. The Palm Pilot of course is ...

MARKET RESEARCH AND SEGMENTATION

who those customers are. This is different from mass marketing, which we discussed above, and which treats the market as a homogen...

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

Creating a Market Driven Intel

would "ship a 900MHz version of its Pentium III Xeon (Cascades) processor with 2M of integrated L2 cache in lQ01" (Leibson, 2000; ...

Segmentation and Pricing at Nike

can develop and maintain the same start-up attitude that propelled Knight to work under 28 years ago in founding Nike. There appe...

Concept of the Marketing Mix

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Market Research on Frigidaire's Front Loading Washing Machines

and 54. Determinant attributes are performance and fashion 5. Upscale white-collar couples between the ages of 25 and 34 and betwe...

Marketing Case Study on The Body Shop

to LOreal and the way it tries to associate the products with a glamorous image using models such as ndie MacDowell. Heather Lockl...

Segmentation and Questions on Marketing

Nike and Reebok traded leading positions in their industry and each marketed to teens using star athletes. One of the primary cha...

Segmentation and Marketing Questions 2

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

Definition and Explanation of Economic Concepts

on the decisions and behaviour of those acting in the market. Segmented market A segmented market is as it sounds, the market is...

Taiwan's Cell Phone Market

aim of Motorola was to compete with Nokia, the number one brands in Taiwan which also emphasis the form as well as the function (H...

Hotel Chocoalt; Examination of a Small Business

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

The Ritz-Carlton

to impact on the mass market providers rather than the upper market providers where demand is not as sensitive to economic conditi...

Australian Great Western's Marketing Plan

in 1862 and is one of the longest established hotels in Queensland Australia. Located at 39 Stanley Street, Rockhampton, QLD the h...

How To Maintain Intercontinental Hong Kong As The Market Leader In The Hospitality Industry

modern high-tech facilities in the cars and the changing of the external appearance of the hotel so that it becomes a unique and a...