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Essays 361 - 390

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

Marketing a Wireless Router

1. Advertising 2. Sales promotions and incentives 3. Public relations and publicity strategies...

Environmental Factors In the Marketing of McDonalds

of marketing to children and the sale of happy meals. This targets families with children with meals especially designed for them ...

The Health Care Continuum

Virtually everyone had access to health care in some form, either with the assistance of health insurance or through public health...

Organizational Change; Theory and Practice

resistance and problems that they have encountered. However, even with the resulting problematic issues, which have included strik...

Pressure Ulcers/Changing Care

change and its rationale (which was based on the results of empirical research), implemented the change and then "supported the c...

Shell Strategy

The majority of organisations have structures that were formulated for effective operations over a century ago. Technology was ver...

A Career In Marketing

Competition levels are very high, and with many new graduates and the need to cut costs many firms have reduced on their graduate ...

A Review of The Shoemaker and the Tea Party by Alfred Young

In this five page paper the fact that our perception of history changes over time is illustrated with a look back some fifty years...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

Organizational Change Defined

In five pages organizational change mechanisms are discussed along with the reasons for these changes explained with Kurt Lewin's ...

Management Accounting and the Use of Technology

11 pages and 5 sources. This paper provides an overview of the major changes in management accounting that have extended from sig...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Teacher Education Changes

In fifteen changes teacher education and teacher changes are considered in terms of topical changes that have commenced within the...

The Transformation of the Role of Women in Mexico

4 pages and 5 sources. This paper provides an overview of the changing role of women in Mexico during colonialism. This paper pr...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Intellect in the Renaissance of the Twelfth Century

people were gradually becoming restless in light of many realities. The conditions in Europe were not good, nor had they been for ...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...