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Essays 61 - 90

Healthcare and Dictates of Culture

a model in which not only the biological components of illness were considered but also the psychological and sociological compone...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

Public Health Advertising v. Direct to Consumer Advertising

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

Shop Examination

images signs and signals were used to create the views f masculinity in the 1980s. It was argued here that the representation of m...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

Children Promotion of Advertising Ethics

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Goddesses Calypso and Circe in Homer's 'The Odyssey'

In five pages this paper contrasts and compares these goddesses in terms of what each represents about femininity and also discuss...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

Characterization of Addie Bundren in William Faulkner's As I Lay Dying

In five pages this paper examines the impact of Addie's death at the beginning of William Faulkner's As I Lay Dying to present the...

Jane Eyre by Charlotte Bronte

that tended to see women in a strictly stereotypical fashion. The following examination of Charlotte Brontes life and her mast...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Video Conceptual Framework Design for a First Person Shooter Game Based on the La Femme Nikita TV Series

her partner Michael. The fact that Nikita is intelligent and a proficient marksman should be quite attractive to girls and women. ...

Femininity and Psychoanalysis

with masculinity. The fact that the scientific population is, even now, a population that is overwhelmingly male, is itself a cons...

Raging Bull, Breathless, and Spectator's Construct of Femininity According to Narrative and Style

In nine pages these films by Martin Scorsese and Jean Luc Godard are examined in terms of how femininity is presented to the spect...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Femininity in Seventeenth and Nineteenth Century Art

This paper provides a reading of two articles discussing the topic of femininity in seventeenth and nineteenth century art. The a...

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...