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How Women Have Been Depicted in Advertising Copy

in the Past In first looking at the past in relationship to advertisements we note that one of the primary goals of advertisemen...

Connectivity, External and Internal Drive Bays

front panel." Kozierok (2001) also explains that the term "external drive bay" is a "bit of a misnomer" in that the term ex...

Advertising and Women's Images

in which the female form is used and presented a theoretical paradigm of female may be ascertained and then used as a tool by whic...

Basic Components of Advertising

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

Athletic Footwear Promotional Strategies

In ten pages 2 athletic footwear promotional strategies are created with an advertising copy sample and the strategy that best tar...

France as the Ideal Vacation Spot

architecture includes the ultra modern, such as the modern art center commissioned by French president Georges Pompidou,, as the s...

The Physical Realm According to Rene Descartes

examine carefully Descartes famous "cogito ergo sum" statement, which was the original Latin for "I think, therefore I exist" - or...

Representations of Black Women in Media

black women and women of color. There is a saying that "beauty is in the eye of the beholder," which attests to the epistemologi...

Self-Esteem and the Impact of Advertising

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target...

Gender Discrimination in Africa

what emotional abuse is. The violence is almost always at the hands of husbands, ex-husbands, fathers, brothers other family membe...

How the Local or Federal Government Can Benefit from Military Leadership and Experience

is rigidly controlled: they are expected to be at a certain place at a particular time, in a uniform that can pass a rigorous insp...

Women's Studies and The Importance of Having Their Voices Heard

their study that men and women process information differently. Furthermore, this research team asserts that there are asymmetrica...

United Kingdom Women's Magazines

of Womans Own has a woman on the front who is not runway model glamorous, but neither is she overweight or flawed in any way. The ...

Women's Rights According to Edmund Burke and Mary Wollenstonecraft

were discounted. It seemed to be an alien concept to the philosophical thinkers of the eighteenth century that the freedoms that ...

Individual Rights Usurped by the U.S. Supreme Court

generally supports freedom of speech, the current conservative move is to protect children from pornography and foul language on t...

Gayle Gullett's "Women Progressives And Immigrant Women"

every forward progression middle class women had made. So it was to be that the California Daughters of the American Revolution s...

Homeless Women's Plights and Tell Them Who I Am by Elliot Liebow

In five pages homeless women and their plights are examined within the context of the sensitive portrayal offered in Elliot Liebow...

Contemporary Families in Jonathan Kozol's Amazing Grace and Stephanie Coontz's The Way We Really Are

"The Woman Who Walked Into Walls" by Roddy Doyle. The Complexity of Families Today In Coontzs book many different families ar...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Yellow Wallpaper & Female Marginalization

century and also well into the twentieth, what historian Barbara Welter refers to as the "Cult of True Womanhood" characterized ho...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...