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Essays 211 - 240

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

Relevant Theories to Support International Expansion

theory. The foundations of what was to become the theory of comparative advantage start with the Scottish economist Adam S...

International Law Matters

centralized law-maker, a centralized executive enforcer, and a centralized, authoritative decisionmaker," it seems that there is n...

International Trade Theory in the Real World

1 using the SITC categories. All figures given are in $ millions unless otherwise stated. Figure 1 Imports and Exports of chemica...

Measurement of Credit Risk

to look at portfolios of risk as well as individual risk, looking as aspects such as concentration risk. This is often dealt with ...

Global Acquisition Influences

this is the case, if there is a premium of 20% or 30% on the share value it becomes apparent how much higher the revenue streams w...

Businesses and International Law

the seeking of an injunction and force compliance with the law (August, 2000). There is also the potential for action to be bro...

Conrad Restaurants Ltd. Marketing Plan

now the ratio is 600 residents for every restaurant. The area has a high level of non residents which explains the very low ratios...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Overview of the Gus Giordano Jazz Dance Chicago

company (which took on the name Gus Giordano Dance Company) was televised live frequently on WTTW-TV, which was Chicagos public te...

International Relations and Next Debate Issue

ideals. However, in the political world cultural contamination may be seen as the spread of democracy and increased social integra...

Implementing Customer-Focused Strategies

Further, the marketing mix approach is far less effective in the electronic environment than it is in the local supermarket or Sup...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Market Reseach Proposal

Problem For a company such as McDonalds, where there has been a great deal of negative press concerning the health issues ...

QUICK INTERNATIONAL COURIER: AN OVERVIEW

Quicks management is considering going global on an even larger scale, meaning, out of necessity, some change management will be i...

NIKE AND INTERNATIONAL EXPANSION

former Chicago Bulls basketball player who continues to be a formidable draw. With its slogan of "Just Do It," Nike wants to take ...

Question IV of a Reebok Analysis

In five pages this paper examines Reebok International in a consideration of BCG matrix, major policies, and strategy implementati...

Contemporary World Economy and The Communist Manifesto of Karl Marx

In two pages this paper applies Marx's ideal government to the modern government system that is powered by an international econom...

General Motors' Global Expansion

In ten pages this research paper examines the international expansion efforts of GM. Eleven sources are cited in the bibliography...

An Overview of International Trade

foreign currency. This will be in terms of the wages that are paid to the workers, the income it creates with the other inputs tha...

Teamwork and its Organizational Importance

that in accelerating the time, it is not merely accelerating the profits, but reducing the costs, but the reduction in research an...

The Importance Of Metrics For Monitoring Organizational Performance

against previous performance, idea goals or best practice figures. Metric may be used in a variety of context, form use in single ...

Jane Eyre by Charlotte Bronte

that tended to see women in a strictly stereotypical fashion. The following examination of Charlotte Brontes life and her mast...

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

Creating a Survey and Market Research

In twelve pages this paper examines the process of creating a survey for the purposes of market research. Eight sources are cited...

Creating a Brazilian Market for America Online

In a paper that contains five pages the ways in which AOL can enter the market in Brazil are examined in terms of developing a str...

First Ten Years of the Saturn Corporation

In sixteen pages this paper discusses why the Saturn Division was created by GM and examines the 1994 conditions of Saturn as repo...

Accounting Questions; Deciding between Two Investment Projects

the revenues and an equally throughout the year then the payback period here is 1 year 6 months. The problem with using the payba...

Environmental Policy Statements and the Regulatory Register

or a simple method of communicating information regarding the company and any positive benefits in marketing terms may be a benefi...

Social Influences on Marketing; Winning and Retaining Customer Loyalty

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...