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industry (Hashim and Shunmugan, 2009), Morrell and Swan (2006) argue that up to 15% of costs are accounted for by fuel, five years...

(Howells and Bain, 2007). Forwards Forwards are the oldest and perhaps the simplest type of derivative. The contract consists of ...

years (if any) has fuel hedging taken place (classified by the maturely date of the hedge tool), and what percentage of fuel was h...

to pull itself out of the mire that constitutes the greatest economic recession since the fabled stock market crash of 1929, nearl...

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

are, for the most part, out of these companies control). As such, it makes sense to examine consumer behavior as it pertains to pu...

Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...

theory with grand theoretical systems, when talking of psychology cites psychoanalysis and behavorism as grand theories. Here ther...

Since the deregulation of the U.S. airline industry in the late 1970s, there have been a number of air carriers that have come and...

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

Childs (1972) it is the leader, in the form of the CEO that is responsible for making the strategic choices within an organization...

in terms of the bottom line of profit has long been proven inadequate. Todays business professional knows instead that the cultiva...

to the US (Virgin Blue, 2010) When assessing the companies strategy and the way that they undertake strategic planning there can...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

the Civil Aeronautics Board to keep the airline industry in stasis. Firstly, they were able to control which airlines could fly wh...

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

management absolutely needed to convey to employees "that what they do matters. Thats why we share with employees the letters we g...

two planes plunged into the World Trade Center towers, controllers sent a text message to all United Airlines aircraft that told t...

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

to hold back as well. Mergers, alliances and route changes have been necessary to control costs and allow airlines to operate mor...

debt would be the main change. However, as we are told debt is 3717, and the capital assets under lease amount to 173, it is likel...

retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

made with children, especially young girls carrying teddy bears. The image that American Airlines is seeking to create in ...

that defines which are the important independent variables in any scenario. The measurable appear to be a range of factors, but ar...