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Essays 361 - 390

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

AN ANALYSIS OF HARVARD BUSINESS CASE "REVERSING THE AMD FUSION LAUNCH"

This 7-page paper focuses on a marketing analysis of the Harvard Business School case study "Reversing the AMD Fusion Launch. The ...

WHAT HEWLETT-PACKARD SHOULD DO TO INNOVATE

Examines how Hewlett-Packard can innovate to boost its revenue and remain relevant in the technology market. Innovation theories a...

Technology Vendors and Marketing Issues

In a paper of eight pages, the writer looks at technology vendors and potential marketing issues. A case study is presented as a h...

Profiles IBM Apple Dell

This essay provides a brief history and recent performance of IBM, Dell, and Apple Computer. The paper begins with a discussion of...

Outsourcing and The Service Economy

Business Machines Corporation agreed to take over much of operations associated with the Visteon Corporation. As the article unfol...

U.S. Health Care System

care system. In 2004, Dr. David Brailer, pursuant to an presidential executive order, announced the Strategic Plan for Health Inf...

IBM Proposal for a Knowledge Management Program

nineteenth century, and develops through the twentieth century, always based in the development of new technologies. IBM have been...

IBM Financial Analysis

addition to the $16,289 return on to current assets are also longer-term receivables in the capital assets which amount to $11,603...

The Dissemination and Marketing of Music from Tin Pan Alley to the Modern Day

publishing of magazines or stationary (Tawa, 1990). The main method of distribution involved composers approaching the publishers...

IBM Analysis

those markets as breaching the trading constraints may result in action sanctions by the US government. Global politics is ...

Innovation Diffusion

This also demonstrate the was that technology of existing products and company may exercise control overt the market as a whole. T...

Marketing and the Changes Resulting from Technology

In six pages this paper discusses how technology has dramatically changed the approaches to traditional marketing. Eight sources ...

'Excellent' Company's 8 Attributes

In five pages this paper analyzes Thomas J. Peters' and Robert H. Whiteman's In Search of Excellence Lessons from America's Best ...

Bank Profits and Banking Technology

In five pages the increasing reliance upon technology and the resulting increase in bank closures are examined in terms of several...

UK and Jobs in Technology

In twenty pages the United Kingdom job market is examined in terms of employment in the technology industry with a hi tech work ta...

Ireland's Economic Changes and its Retail Sector Impact

In twenty five pages Ireland's recent economic changes and the impact they have had on its retail sector are examined in terms of ...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

Past, Present, and Future of IBM

In six pages this paper examines the IBM Corporation in an analysis of its past, present, and future prospects. Six sources are c...

1993 and 1994 IBM Financial Statements Analysis

In five pages debt equity and current ratios, inventory turnover, and profit margins are among the considerations featured in a fi...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

IBM v. Mac

In five pages this paper contrasts and compares IBM and Mac in terms of sales, consumer preferences, and considers the long runnin...

Europe and American International Business

In thirty five pages this paper explores in great detail US based businesses and their European prospects and consider how major A...

IT Overview

In twenty pages this research paper presents an overview of information technology in a consideration of its societal and business...

Lotus Development Corp. and its Growth

would cover two courses per term, rather than the one course reimbursement that was standard among the employers that offered any ...